Location-Based Marketing

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• Cultural Targeting: The Key to Online Consumer ReceptivityDavid S.B. Butler
  Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies.
  Customer Behavior, Demographics, International Marketing, Location-Based Marketing
• Use of Smartphone Location-Based Tools Nearly Doubles
  Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so ...
  Advertising, Location-Based Marketing, Mobile Marketing, Research Summaries
• Four Easy Tactics for Becoming a Must-Follow Account on TwitterSlavik Volinsky
  Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight ...
  Content, Location-Based Marketing, Marketing Tips, Social Media, Twitter
• A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability)Gib Olander
  In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind ...
  Advertising, Content, Keywords, Location-Based Marketing, Marketing Tips
• How Retailers and Brands Are Using Mobile to Win at Shelf... and Beyond [Slide Show]Rick Gardinier
  This holiday season, leading brands are capitalizing on the mobile boom. Is your brand following suit? If your brand hasn't quite cracked the mobile code yet, learn four quick points ...
  Advertising, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing
• 12 Marketing Predictions for 2012Brian Goffman
  2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?
  Customer Engagement, Digital Theory, Forecasts, Location-Based Marketing, Marketing Automation, Social Networking
• Location-Based Coupon Users Concerned About Privacy
  Though more than two-thirds of mobile consumers (67.0%) say location-based coupons are convenient and useful, nearly one-half (44.8%) say they have security concerns about their locations being tracked, according to ...
  Location-Based Marketing, Mobile Marketing, Promotions, Research Summaries, Smartphones