Location-Based Marketing

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• Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next LevelAlp Mimaroglu
  Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.
  Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology
• Seven Tips to Ignite Your Mobile Marketing This Holiday SeasonJess Stephens
  The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the ...
  B2C, Customer Acquisition, E-Commerce, Email, Email Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, Smartphones, Website Design
• How to Master Your Online Presence, Yoda StyleDevon Hennig
  The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that ...
  Digital Marketing, Local Marketing, Location-Based Marketing, Marketing Automation, Mobile Marketing, Online Marketing, Reputation Management, Social Media, Websites
• Why King Content Has Been Overthrown by ContextMarie Huitsing
  Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.
  Advertising, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Email Campaigns, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Social Media
• Five Best-Practices for Real-Time Contextual MarketingJustin Foster
  Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization.
  Content, Data, Email, Email Campaigns, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• 10 Ways to Convert More Customers Using LocationCharlie Davies
  How can businesses use location to increase conversions and sales?
  Content Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing
• How to Make Digital Advertising as Successful as Hot Chocolate at an Ice RinkTed Dhanik
  If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as ...
  Advertising, Behavioral Marketing, Customer Behavior, Data, Location-Based Marketing, Mobile Marketing, Online Marketing, Targeting
• Five Ways to Use Location-Based Marketing Right NowJD Nyland
  Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users.
  Content, Customer Engagement, Customer Loyalty, E-Commerce, Local Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing
• #SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck ...
  Advertising, Content, Digital Marketing, Digital Theory, Engagement, Facebook, Instagram, Location-Based Marketing, Mobile Marketing, Publishing, Social Media, SocialSkim, Twitter
• How to Kick Your SEM Campaign Into High GearBruce Gibbs
  You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
  Ad Copy, Advertising, B2C, Google, Keywords, Local Marketing, Location-Based Marketing, PPC Campaigns, Search Engine Marketing, Targeting
• Top Six Email Marketing Trends You Need to Keep Pace WithLiga Bizune
  Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  Content, Customer Engagement, Digital Theory, Email, Email Campaigns, Email Marketing, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Personalization, Videos, Web Analytics
• Three Ways to Make Your Phone Presence a Key Driver in Your Marketing MixTristan Barnum
  The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence ...
  Brand Positioning, Branding, Customer Acquisition, Customer Relationships, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Sales, Small Business, Telemarketing
• #SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela Natividad
  SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Location-Based Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Television, TV, Twitter, Videos
• Six Mobile Marketing Predictions for 2015Ash Kumar
  The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all ...
  Advertising, Consumer Electronics, Digital Marketing, Digital Theory, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Videos
• Content Marketing Strategies: Tear Down Geographic Barriers to SalesSylvia Montgomery
  In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Lead Nurturing, Location-Based Marketing, Sales, Services Marketing
• Small Business Saturday: Think Mobile to Inform, Attract, and Show You CareRyan Golden
  Your plate is full... every day: payroll, inventory, scheduling, employee issues... the list goes on and on. Now, Small Business Saturday is around the corner, and some of you are ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Small Business, SMS
• How to Enhance Mobile Marketing With PersonalizationKane Russell
  Mobile is personal, with every feature, sound, and function customizable. To capture mobile's potential, marketers must personalize the mobile experience for customers. Here are easy-to-implement tactics to do just that.
  Content, Customer Communications, Digital Marketing, E-Commerce, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing, SMS
• Five Development Tips to Help Your Mobile App Stand Out From the CrowdAnton Faulconbridge
  This year, the number of people browsing the Web from mobile phones is expected to surpass the number using laptops, tablets, and desktop computers combined. App use has similarly exploded. ...
  Location-Based Marketing, Mobile Marketing, Smartphones
• Hyperlocal Advertising Strategies for SMBsGretchen Joyce
  Most SMBs may not realize that it is possible—and affordable—to target relevant consumers in close proximity to their stores by using an online, neighborhood-level targeting approach.
  Advertising, B2C, Customer Acquisition, Digital Marketing, Local Marketing, Location-Based Marketing, Retail Marketing, Small Business, SMBs
• Three Ways Mobile Marketing Can Help Retain CustomersTim Cascio
  If you can't retain a customer, you'll need to spend 6-7 times more to find a new one. By using a mobile app and focusing on the following three areas, ...
  Content, Customer Relationships, Customer Retention, Customer Satisfaction, E-Commerce, Location-Based Marketing, Mobile Marketing, Smartphones