Location-Based Marketing

Topics » Articles » Location-Based Marketing

• How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]Laura Forer
  Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
  Customer Communications, Email, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]Laura Forer
  Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you ...
  B2C, Google, Location-Based Marketing, Mobile Marketing, Retail Marketing, Search Engine Marketing
• Three Tips for Better Real-Time Mobile Marketing in 2018
  Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect ...
  AI, Customer Experience, Location-Based Marketing, Mobile Marketing, Retail Marketing
• #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This WeekChristian Neri
  Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; ...
  Advertising, Content, Facebook, Instagram, Lead Nurturing, LinkedIn, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Sales, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian Neri
  This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Location-Based Marketing, Obama, Pinterest, Snapchat, Social Media, Television, Trump, TV, Twitter
• 53 Must-Have Features of Local Business Websites [Infographic]Laura Forer
  Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your ...
  B2C, E-Commerce, Links, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, SEO, Websites
• Travel as an Indicator of Demographics and Lifestyle [Infographic]Laura Forer
  Understanding your customers' travel preferences can help you to better understand and reach them.
  Advertising, Behavioral Marketing, Demographics, Location-Based Marketing, Personas
• How to Do Local Digital Marketing Right: Four Adjustments Global and National Brands Need to MakeJason Tabeling
  The mobile and digital revolutions have changed the way national and global brands can reach consumers where they are, and when and how they want to be reached. Here's how ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing, Social Media
• How the Internet Revolutionized Offline Retail [Infographic]Vahe Habeshian
  The Internet has forever changed how retail businesses operate and how consumers shop. Retailers must keep up or risk getting left behind.
  B2C, E-Commerce, Internet of Things, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Small Business, Social Media
• What Smart, Successful Local Businesses Do to Attract Holiday TravelersGeorge Freitag
  Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, ...
  B2C, Content, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, SEO
• Pokemon Go Makes Data Sexy AgainJack Bullock
  As the creator of Pokemon Go, Niantic has built a new channel for capturing data. Here's a look at how Pokemon Go has changed the data world and why marketers ...
  Augmented Reality, Consumer Electronics, Data, High-Tech Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology
• Understanding the Hidden Costs of LocalizationRichard Harpham
  More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization.
  Content, Content Strategy, High-Tech Marketing, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Websites
• Five Local SEO Tips for Small Business OwnersAleh Barysevich
  Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers ...
  B2C, Content, Content Marketing, E-Commerce, Inbound Marketing, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, Retail Marketing, Search Engine Marketing, SEO, Testimonials, Websites
• Rage Against the Mega-Corp.: How Your Small Business Can Dominate SearchAnthony Piwarun
  Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots ...
  Content, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing, SEO
• Email Marketing in a Mobile-First Era: How to Get It RightShani Rosenfelder
  With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. ...
  Email, Email Campaigns, Email Marketing, Location-Based Marketing, Mobile Marketing, Multichannel Marketing, Smartphones, Website Design
• How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)Corey Zeimen
  Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to ...
  Ad Copy, Advertising, Google, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, PPC Campaigns, Search Engine Marketing
• Five Steps to Build E-Commerce Sales: How to Link Engagement to RevenueBrian Rigney
  Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are ...
  B2C, Customer Engagement, E-Commerce, Engagement, Location-Based Marketing, Mobile Marketing, Retail Marketing, Website Design, Websites
• #SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's RoundupChristian Neri
  Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Lead Generation, Local Marketing, Location-Based Marketing, Measurement, Mobile Marketing, Pinterest, Presentations, SMS, Snapchat, Social Media, SocialSkim
• Geotargeting: Proven Practices of Location-Tailored SEOAlexander Kesler
  You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.
  Google, International Marketing, Local Marketing, Location-Based Marketing, Search Engine Marketing, SEO, Websites
• Ignoring Mobile? Then Say Goodbye to Your Marketing PlanPaul Ruppert
  When you ignore mobile, you miss a huge opportunity to engage with your current and potential customers, capture their interest, and generate leads. Here's how you can successfully integrate mobile ...
  Customer Acquisition, Customer Engagement, Engagement, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Targeting