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• How to Addict Your Audience to Your PowerPointCliff Atkinson
  PowerPoint can become a powerful force to addict your audience to the mind-expanding content of your presentation. Follow this three-step prescription.
  Customer Engagement, Logos, Marketing Tips, PowerPoint, Writing
• Integrate Design to Create Brand HarmonyGreg Hinzmann
  n all the talk about brand in business and marketing today, there is a distinct lack of discussion about one of the most powerful drivers of brand: Design.
  Branding, Collaboration, Logos, Taglines, Websites
• Viral Marketing, Email Style (part 2)Lynda Partner
  Previously, Lynda defined viral marketing and suggested why you should consider using it. Now, she offers a list of 13 best practices for successful viral email marketing.
  Branding, Copywriting, Email Campaigns, Email Marketing, Logos, Measurement, Referrals, Testing, Word-of-Mouth
• Building a Living Global BrandLaurel Delaney
  Global branding. Sounds like a “beast” to some, but it’s the buzzword in e-marketing for the new millennium. Can you afford to do what it takes to get your brand ...
  Brand Positioning, Branding, Customer Acquisition, International Marketing, Logos, Naming, Online Marketing, Targeting
• 3 Steps to Better Trade Ads Paul Hughes
  Glamorous or not, a lot of money is spent on trade advertising. And a lot of it is wasted.
  Ad Copy, Advertising, Logos, Marketing Tips, Taglines, Writing
• Harness the Psychological Power of '3' Sean D'Souza
  Improve your communications by tapping the deeply embedded psyche of humans.
  Logos, Marketing Inspiration
• Like a Virgin: Is Your Marketing as Fresh as Madonna's? Sean D'Souza
  Madonna Incorporated consistently reaps profits even after 18 years on the trot. Here's what you can learn from the chameleon of pop music.
  Branding, Customer Retention, Logos, Naming, Newsletters