Six Essential Design Tools for MarketersEugine Dychko
These six online tools can help all types of marketers level-up their graphic-design skills.
The 15 Brand Logos That Appear Most Often on Instagram and Twitter PostsAyaz Nanji
The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch.
The Most Popular Colors in Business and What They Say About a Brand [Infographic]Laura Forer
Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which ...
Tips for Creating a Standout Logo [Infographic]Laura Forer
There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the ...
How to Choose a Font for Your Brand [Infographic]Laura Forer
Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding ...
How Eye Tracking Actually Works: A Closer Look [Infographic]Laura Forer
Everything you wanted to know about how eye tracking works but didn't even know to ask.
, Customer Behavior
, Customer Experience
, Customer Insight
, Digital Marketing
, Eye Tracking
, Marketing Smarter
, Website Design
Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
The 10 Most Memorable Brand LogosAyaz Nanji
Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...
How Product Packaging Affects Buying Decisions [Infographic]Verónica Jarski
Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.
How Big Businesses Use Colors to Affect Your Emotions [Infographic]Verónica Jarski
How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.
Five Reasons Why Your Business Needs a Professional-Looking LogoChandra Blouin
Thinking about getting a new logo but can't justify the cost? The following reasons will help you understand the monetary value of a professional logo and its ROI for your ...
What Every Marketer Should Know About Print DesignVladimir Gendelman
Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials ...
How to Use Visual QR Codes to Increase Customer Engagement 25%Uriel Peled
Though hundreds of millions of QR Codes are being generated every year, it seems customers are not scanning them as much as marketers were expecting. The key to unlocking that ...
Does Your Logo Meet These Five Brand Rules?Tara Hornor
Whether you've never had a logo developed for your small business or you suspect your logo isn't everything it could be, these five rules for your brand can help guide ...
Creative Ways to Use Twitter for Business
Add oomph to your tweet stream!
The Social Media Examiner has conceived 16 creative ways to boost your Tweeting.
These tips are designed to help you better organize and structure your Twitter ...
'Branding 101' for New Employees [Slide Show]Sarah Baker
Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
Personal Branding Trends for 2012 (Part 1)William Arruda
Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for ...
Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)Christine R. Valeriann
Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this ...
Let Your Brand Shine at TradeshowsRob Murphy
A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How ...
What You Can Learn From the Gap's Logo Debacle
Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard ...