Logos

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• Shattering Five Branding MythsMaria Ross
  When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple, and so assume they will ...
  Brand Equity, Brand Positioning, Branding, Logos, Marketing Tips, Value Propositions, Website Design
• Marketing Lesson From the Grateful Dead: Loosen Up Your BrandDavid Meerman Scott, Brian Halligan
  The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up ...
  Branding, Creativity, Google, Logos, Marketing Smarter
• Foolin' Around
  If you use Google on a regular basis, you've seen playful manipulations of the search engine's multicolored logo. The temporary tweaks often appear during holidays—harvest tones and a cartoon turkey ...
  Creativity, Google, Logos, Small Business
• Achieve (Compelling) Visual Coherence: Build a Brand Identity Toolkit That's Flexible, Durable, Shareable—and YoursRoger Sametz
  Creating your visual brand mosaic requires a toolkit different from the one used by earlier corporate ID practitioners––one based more on shared thinking and approaches and less around rules, one ...
  Branding, Creativity, Logos, Marketing Smarter
• The 10 Most Common Pitfalls of Brand LicensingPete Canalichio
  Combining your product with top brands is an incredible way to escalate growth. If you are looking to drive revenue, enter new markets, or reposition your product, brand licensing can ...
  Branding, Logos, Marketing Tips
• What's the Color of Your Personal Brand?William Arruda
  Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.
  Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
• Four Reasons Why Your Brand Needs a Visual SystemGwyneth Dwyer
  What does your brand look like? Is it recognizable—in any medium? Or does it change its appearance and present a confusing array of visual styles? Most organizations understand the strategic importance ...
  Branding, Logos
• Eco-Logos: A Double-Edged Sword?Jacquelyn A. Ottman
  Eco-logos are all the rage—but how valuable are they as a marketing tool? Are there some hidden risks that warrant a second look? Let's consider the three ingredients of an effective ...
  Green Marketing, Logos
• Launching Your Product: Seven Marketing MustsGwyneth Dwyer
  Collaboration, Logos, Marketing Tips, Naming, Product Marketing, Value Propositions
• Launching Your Product: Seven Marketing 'Musts'Gwyneth Dwyer
  Whether your launch is for an entirely new product or for a line extension, these seven marketing communication musts will put you on the path to success.
  Collaboration, Logos, Naming, Print Collateral, Product Marketing, Value Propositions
• Seven Steps to Building a Strong Nonprofit BrandLaura Ries
  In the nonprofit sector, marketing is often considered a dirty word, a necessary evil that no one admits spending too much time or money on. But to build a successful ...
  Branding, Logos, Naming, Nonprofits, Targeting
• Keys to Branding Your Small BusinessJay Lipe
  Branding, Logos, Naming, Small Business, Taglines
• The Sound of Business (Part 2)Jerry Bader
  In a world of mental clutter, information anxiety and narrow attention spans, your Web voice could become the next big weapon in Web media presentation and marketing. So how do you ...
  Logos, Positioning, Videos, Websites, Writing
• Turning an Ordinary Event Into Business TheaterJ. Brent Frost
  The truth is that most company interactions with customers take place via phone or email, so a single event may be your one critical shot. It may determine 99% of ...
  Branding, Logos, Marketing Tips, Public Speaking, Targeting, Thought Leadership, Tradeshows/Events
• How to Talk to Creative People About BrandingSteve McNamara
  It helps to define what "branding" is. Start here: A brand is like a person. And like a person, brands have relationships, and these relationships evolve, for better or worse, ...
  Branding, Collaboration, Copywriting, Creativity, Customer Relationships, Logos, Targeting
• Avoiding Common Real Estate Branding PitfallsKathleen Allardyce
  The competitive environment makes branding for real estate brokers and agents a critical issue. However, there are a few common misconceptions about marketing real estate services. Like these.
  Brand Awareness, Branding, Logos
• Logos: What Makes Them Work (Part 2 of 2)Jared McCarthy
  Developing a great logo is a strange mix of art, science, psychology and (in most cases) a good amount of luck. Last week, in part one of this two-part series, ...
  Brand Awareness, Logos, Marketing Tips
• Logos: What Makes Them Work (Part 1 of 2)Jared McCarthy
  Developing a great logo is a strange mix of art, science, psychology and (in most cases) a good amount of luck. In this, the first of a two-part series, we'll ...
  Creativity, Logos, Marketing Tips
• Papayawhip, Peachpuff or Peru: Design Advice That Could Save Your CareerMike Schultz
  When we build new Web sites, brochures and logos for our organizations, we scrutinize them with fanatical zeal. The problem comes when we get overly caught up in the graphic ...
  Collaboration, Customer Acquisition, Logos, Websites
• Bootstrap BrandingRichard Layton
  Most companies known for stellar branding—Nike, Coca-Cola, McDonald’s, Intel, etc.—are masters of “deep pockets branding.” So, does that mean branding is strictly a high rollers’ game?
  Brand Positioning, Branding, Logos, Taglines