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• End on a High Note
  Whether customers come back and buy your product again may likely depend on whether they remember it fondly or not. So, how do you promote positive product memory? Well, research ...
  Customer Behavior, Market Research
• Cool Open-Rate Stats
  Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
  Benchmarking, Email Marketing, Market Research
• Search Is 6/8 of Research
  You have lots of options when it comes to market research. "[T]here is a research firm for every project," says Ed Erickson in an article at MarketingProfs.com. "Don't settle for ...
  Hiring Outside Resources, Market Research, Small Business
• You're the Top, You're the Louvre Museum
  No doubt about it: corporate images are important, and many companies work very hard to cultivate them. But how do specific corporate images (eg, an image of being innovative, trustworthy, ...
  Brand Positioning, Customer Behavior, Market Research
• The Ties That Bind
  Of course we want customers to like our brand. But recent research suggests that an even more important driver of brand equity is brand attachment. Brand attachment represents the emotional ...
  Brand Loyalty, Customer Behavior, Market Research
• Cut the Hype. (Some).
  As demonstrated in past issues, consumers often make choices based on their feelings. We also know that their decisions about what to buy may be based on how they think ...
  Customer Behavior, Market Research
• Who Knew??
  In late August, eROI released the results from its latest email marketing survey. The figures might surprise you. What the competition is and isn't doing could help you identify missed opportunities—or reinforce your own ...
  Email Marketing, Market Research, Surveys
• Target Jim and Mary
  Research has uncovered quite an interesting effect that guides customer brand choices. They call it the "name letter branding effect." The NLB effect shows that customers are more likely to ...
  Customer Behavior, Market Research, Naming, Targeting
• Help Me Out, Here
  Customers often want advice when making decisions—particularly if they involve an emotional element. So, they seek the opinions of friends, colleagues, and marketers. Now research is showing that they also ...
  Customer Behavior, Market Research, Sales
• Whoa! You're Scaring Me.
  Careful how you say that! When introducing a new product whose usage may involve a slight risk, research is showing that a positive message is paramount. Many new products carry ...
  Ad Copy, Copywriting, Customer Behavior, Market Research
• I Remember You
  As we mentioned last week, customers like to be woo'ed and won. Here's another way to look at it, with memory and immediacy each playing a part. This bit of ...
  Brand Awareness, Customer Behavior, Market Research
• You Woo Me, But Can You Win Me?
  The attributes and benefits of your brand can vary in how tangible they are to consumers. And that can affect buying decisions. A product's intangible attributes are abstract—like quality, prestige, ...
  Customer Behavior, Market Research, Product Marketing
• So Many Paths to My Heart
  More than 50 years of consumer research suggests that when dealing with product types that consumers really care about, there are at least 5 ways marketers can encourage customers to ...
  Customer Behavior, Market Research
• You Lookin' at Me?
  We know that consumers' choices in retail stores are affected by what they see on the shelves or racks. But now come reports that their choices are also affected by ...
  Customer Behavior, Market Research
• Who Says You're So Hot?
  Marketers may try to distinguish their products from those of their competitors by engaging in comparative advertising. (X Detergent cleans 25% more loads than the leading brand!) But be careful when ...
  Customer Behavior, Market Research
• i can sell just like you
  For customers, web-based shopping can be lonely and impersonal—not like shopping in stores, where they can chat with salespeople, tell them more about what they're looking for, and get advice ...
  Customer Behavior, Market Research, Sales
• Case Study: How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product LineKimberly Smith
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little ...
• Podcast: Keynote Dan Ariely Reveals the Hidden Forces That Shape Irrational BehaviorPaul Dunay
  We design our marketing campaigns for "rational" buyers. But do buyers ever act rationally? In a preview of his keynote at the MarketingProfs event next month, NY Times bestselling author ...
  B2B Marketing, Market Research, Marketing Conferences
• Case Study: How a Patient-Support Program Increased Therapy Participation 20%, Upped SalesKimberly Smith
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has ...
• MarketingProfs 'Classic Truths': Top Five Do's and Don'ts of Opt-In Email List BuildingTeri Dahlbeck
  We all know some tried-and-true tips and tricks for building an email list. But there are five key points to consider and five glaring points to avoid when creating opt-in ...
  Email Lists, Market Research, Targeting, Website Design, Writing