Recruiting Executives and Industry Experts for Qualitative ResearchScott Swigart, Sean Campbell
Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?
Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested ...
Shake It Up, Baby
Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
Glamp It Up
Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget ...
Getting Hot, Hot, Hotter
Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
Halloween Spending Down 15% This Year
US consumers are cutting back on their Halloween plans this year in response to the state of the economy. Still, plenty of people will be buying costumes for themselves and ...
Just Show Me What You Want
When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
Top 5 Elements of an Annual Business PlanDonna Bletzinger
It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time ...
Make This List, and Check It Twice
If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
Wow, They Go on Forever!
Last week, we explored how merchants offering fewer product selections this holiday season may want to stress the quality of their selections to keep customers interested.
Now comes interesting ...
Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)Keith Kochberg
Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential ...
Small Quantity? Then I Expect Quality.
As we approach the holiday season, wary merchants may be limiting their inventories so as not to be left with huge amounts of unsold product in the new year.
Top 10 Online-Trading Sites, July 2009
Fidelity.com was by far the leading online-trading website in July, followed by those of Scottrade and ING's ShareBuilder, virtually tied for second place, according to Nielsen NetView data.
RU Linked in or Left out?
Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
Revelations in Marketing Automation
IDC's CMO Advisory Practice is in the midst of its 2009 Tech Marketing Benchmark study, gathering marketing research data from hardware, software and services vendors. The study conclusions will inform ...
Rethinking the Focus GroupGavin Johnston
The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still ...
Talk to Me: 10 Tips for Translating PR Results Into the Language of BusinessDiane Thieke
As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations professionals struggle with expressing ...
Three Essential Market-Research Methods in an Online CommunityJohn Kembel
How much do you know about your customers right now, at this moment?
A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, ...
The Budget-Cutting Blues
"[T]he degree of uncertainty in business and consumer markets has soared," says John Quelch in a post at Harvard Business Online. "Yet, to conserve cash, most firms are reducing spending ...
Marketing in a Recession: What Do the Studies Really Tell Us?Christian Shea
Have you heard this one? "All the research shows that companies that spend on marketing during a recession come out ahead of the competition as the economy rebounds."
It's a catchy ...