Four Ways Design Can Help You Market to WomenStephanie Yung
Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these ...
How to Use Product-Market Fit to Drive Business GrowthLaura Patterson
The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand ...
How Data Can Lead You Astray: Six Costly MistakesWilliam Gadea
We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let ...
Three Paths for Surging Ahead of the CompetitionEllie Mirman
Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.
How to Improve Your Research ROI: Six Best-PracticesLaura Patterson
Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.
Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
Your Brand Tracking Program Is All Wrong: Five Tips to Fix ItMitch Markel
Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything ...
Three Customer Feedback Myths That Deserve BustingCaleb Elston
Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top ...
Three Ways Your Marketing Team Needs to Use Social InsightsJen Handley
Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team ...
How to Use Online Communities for a Marketing Strategy Driven by Customer DataSteven Hamrick
Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various ...
Four Ways to Use SIC and NAICS Codes to Boost Marketing EffectivenessMimi Miles
The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers ...
Four Visual Neuromarketing Hacks to Boost Your BrandingMostafa Dastras
Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.
Five Ways to Gain Customer Insight: A Guide for MarketersSteve Hartert
Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth ...
, Customer Evangelists
, Customer Insight
, Customer Loyalty
, Customer Relationships
, Customer Service
, Market Research
, Multichannel Marketing
, Social Listening
, Social Media
Social Listening in 2017: The Next Frontier in Social MediaUlrik Bo Larsen
Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social ...
Competitive Marketing Intelligence? Yep, There's a Chatbot for That!James A. Gardner
Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct ...
If You Create, Will They Buy? How to Go From Insights to Products Customers WantAndy Zynga
If you develop a new offering, will customers buy it? That's the perennial challenge for today's companies, and it's increasing as pressures to innovate "first and fast" intensify.
10 Questions to Ask Before Launching Mobile App SurveysKeren Wexler
Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general ...
Win With Social Intelligence: Vital Tips for CMOs in 2016 and BeyondWill McInnes
A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening and analytics. Because social intelligence can be vital to business ...
Seven Disastrous Data Don'ts for Marketing and SalesGeorge Verey
The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it—and what to actually do with it. But ...
Market Research: The Answer to 'Uberization' and 21st Century Customer ChallengesJessica DeVlieger
Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is ...