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• Four Ways Design Can Help You Market to WomenStephanie Yung
  Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these ...
  Creativity, Market Research, Millennials, Women
• How to Use Product-Market Fit to Drive Business GrowthLaura Patterson
  The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand ...
  Customer-Centric, Market Research, Marketing Strategy, Product Marketing, Strategy
• How Data Can Lead You Astray: Six Costly MistakesWilliam Gadea
  We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let ...
  Data, Market Research, Measurement, Metrics, Web Analytics
• Three Paths for Surging Ahead of the CompetitionEllie Mirman
  Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.
  Brand Management, Brand Positioning, Branding, Market Research, Marketing Strategy
• How to Improve Your Research ROI: Six Best-PracticesLaura Patterson
  Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.
  Market Research, Research, Surveys
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
• Your Brand Tracking Program Is All Wrong: Five Tips to Fix ItMitch Markel
  Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything ...
  Customer Insight, Data, Market Research, Measurement, Research
• Three Customer Feedback Myths That Deserve BustingCaleb Elston
  Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top ...
  Customer Insight, Customer Relationships, Market Research, Net Promoter, Research, Surveys
• Three Ways Your Marketing Team Needs to Use Social InsightsJen Handley
  Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team ...
  Customer Behavior, Market Research, Metrics, Research, ROI, Social Analytics, Social Media
• How to Use Online Communities for a Marketing Strategy Driven by Customer DataSteven Hamrick
  Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various ...
  B2C, Community, Customer Insight, Data, Market Research, Marketing Strategy, Retail Marketing, Social Analytics, User-Generated Content
• Four Ways to Use SIC and NAICS Codes to Boost Marketing EffectivenessMimi Miles
  The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers ...
  B2B Marketing, Business Intelligence, Market Research, Marketing Planning, Personas, Research
• Four Visual Neuromarketing Hacks to Boost Your BrandingMostafa Dastras
  Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.
  Advertising, Branding, Customer Behavior, Customer Engagement, Eye Tracking, Market Research, Naming, Retail Marketing
• Five Ways to Gain Customer Insight: A Guide for MarketersSteve Hartert
  Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth ...
  CRM, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Service, Market Research, Multichannel Marketing, Research, Social Listening, Social Media
• Social Listening in 2017: The Next Frontier in Social MediaUlrik Bo Larsen
  Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Market Research, Social Analytics, Social Listening, Social Media, Videos
• Competitive Marketing Intelligence? Yep, There's a Chatbot for That!James A. Gardner
  Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct ...
  Business Intelligence, Market Research, Marketing Strategy, Research, Technology
• If You Create, Will They Buy? How to Go From Insights to Products Customers WantAndy Zynga
  If you develop a new offering, will customers buy it? That's the perennial challenge for today's companies, and it's increasing as pressures to innovate "first and fast" intensify.
  Market Research, Marketing Strategy, Product Management, Product Marketing, Research
• 10 Questions to Ask Before Launching Mobile App SurveysKeren Wexler
  Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general ...
  Customer Behavior, Market Research, Mobile Marketing, Survey Data
• Win With Social Intelligence: Vital Tips for CMOs in 2016 and BeyondWill McInnes
  A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening and analytics. Because social intelligence can be vital to business ...
  Data, Market Research, Research, Social Analytics, Social Listening, Social Media
• Seven Disastrous Data Don'ts for Marketing and SalesGeorge Verey
  The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it—and what to actually do with it. But ...
  Big Data, Data, Market Research, Marketing Operations, Sales
• Market Research: The Answer to 'Uberization' and 21st Century Customer ChallengesJessica DeVlieger
  Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is ...
  B2C, Customer Behavior, Customer-Centric, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Research