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• SWOT Team: Coordination Can Be PainfulHank Stroll, Tamara Halbritter
  This week's marketing dilemma: How to better coordinate call center and marketing teams. Also, how can an established company leverage its legacy into a new niche?
  Branding, Market Research, Marketing Challenges, Online Marketing
• From All About You to All About ThemCliff Atkinson
  As a presenter, shift away from expressing your individual style of communicating. Instead, adapt your presentation to the audience’s style of decision-making.
  Management, Market Research, Public Speaking
• How To Successfully Extend Your BrandDaniel Edelman
  nderstanding the way consumers evaluate whether or not a brand extension "fits" with a core brand is central to the success of the brand extension. Often, marketers misunderstand the way ...
  Brand Equity, Branding, Market Research, Marketing Tips
• Borrowing From The Big BoysKirsten Osolind
  "Big Boy" businesses know how to market to millions. And while there are plenty of areas where the Big Boys fall short, there are lots of things the Big Boys ...
  Brand Positioning, Customer Advisory Programs, Market Research, Marketing Tips, Positioning Statements, Small Business, Surveys
• What’s Your Excellence?Michael Fischler
  Translate an area of excellence into a benefit for your customer. Remove yourself from the picture as much as you can. Doing so is fundamental to good marketing.
  Creativity, Market Research, Positioning Statements, ROI, Sales, Value Propositions, Writing
• Top Six Sales Guide MistakesGwyn Finnell
  Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell.
  Benchmarking, Collaboration, Market Research, Print Collateral, Sales, Targeting, Time Management, Writing
• Sales and Marketing 2003: Sell Me The MoneyTom Barnes
  n 2003, it's time to jump into the trenches with the great unwashed: your sales people and your company's prospects.
  Branding, Collaboration, Copywriting, Market Research, Metrics, Sales, Targeting
• SWOT Analysis: Strengths, Weaknesses, Opportunities, and ThreatsBobette Kyle
  When you are planning strategically with any company--online or offline--it is useful to complete an analysis that takes into account not only your own business, but your competitor's businesses and ...
  Market Research, Measurement, SWOT
• Online Newsletters: Cutting Through ChaosHank Stroll, Tamara Halbritter
  Does your marketing stand out in the sea of information?
  Email Subject Lines, Market Research, Marketing Tips, Newsletters, Positioning, Writing
• Avoiding Partnership PitfallsKarin Schaff-Glazier
  Before you decide to plunge head first into the next great partnership opportunity, here's what to look for.
  Collaboration, Market Research, Marketing Tips
• Secrets To Optimizing An Online CampaignMelissa Honabach
  To take full advantage of the strength of online advertising, marketers must be proficient with the analytics of the medium and the concept of campaign optimization.
  Advertising, Interactive Marketing, Market Research, Online Marketing, Testing
• 5 Things To Know About UsersJared M. Spool
  "Know Your Users" is the mantra of any good designer. But what should you actually know about your users?
  Customer Experience, Market Research, Personas, Website Design
• Au Contraire: B2B Branding Does Get ResultsJeff Kaumeyer
  An article a few weeks ago claimed that money spent by B2B marketers on branding is wasted because business customers know a great deal about supplier products and companies. Au ...
  B2B Marketing, Branding, Creativity, Customer Engagement, Market Research
• The Soccer Marketing SyndromeDavid M. Klein
  Have you ever seen little kids playing organized youth soccer? Without fail, they swarm like bees to wherever the ball is--sideline to sideline, end to end. Some companies market this ...
  Market Research, Positioning, Segmentation
• What is Marketing?Allen Weiss
  We thought it would be good to balance out some recent talk on the web about what is marketing. Here's our view.
  Customer Behavior, Market Research, Marketing Analytics, Positioning, Segmentation, Targeting
• Getting from Research to Personas: Harnessing the Power of DataKim Goodwin
  The usefulness of personas in defining and designing interactive products has become more widely accepted of late. But there are still many misconceptions about how personas are created, and about ...
  Customer Behavior, Market Research, Personas, Writing
• The Trouble with SegmentationStephen Shaw
  Segmentation is supposed to be the cornerstone of CRM. The problem is...it doesn't go far enough.
  CRM, Direct Marketing, Market Research, Measurement, Segmentation, Targeting
• Charting A Road Map to Advertising ResultsJeff Propper
  Manage your advertising risk by subscribing to a tried-and-true "methodology." Learn from the successes (and mistakes) of those who have gone before you.
  Advertising, Branding, Creativity, Management, Market Research, Measurement, Positioning, Testing
• 8 Clues To Get You Global: Start By Building An Export Dream TeamLaurel Delaney
  In a recent survey, most executives believe the Net will be vital to their future export strategy. Are you ready? Here's how to get a jump start.
  Collaboration, International Marketing, Management, Market Research, Marketing Smarter, Marketing Tips, Sales
• 7 Degrees Toward Global Marketing Nirvana Laurel Delaney
  No pretzel positions or yoga mantras required. Here's the path to global Nirvana in seven easy steps.
  International Marketing, Management, Market Research, Marketing Tips, Small Business, Tradeshows/Events