Newsletters

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• The Formula Behind an E-Newsletter That SellsDebbie Weil
  ow do you know if the content of your e-newsletter is on the mark? Answer: It depends on your goal.
  Benchmarking, Newsletters, Sales, Writing
• Using Email Newsletters as Sales ToolsJerry Fireman
  Newsletters that simply provide a recap of the latest products and news from the company that issued them will be read only by the most loyal customers.
  Case Studies, Email Marketing, Email Subject Lines, Newsletters, Sales, Writing
• Can Harley’s Secret Weapon Revitalize Your Marketing?Sean D'Souza
  ow did Harley turn its bike business around from a sleepy brand to hot commodity?
  Advertising, Brand Awareness, Customer Engagement, Newsletters, Word-of-Mouth
• More on How to Ignore Your Best Customers, the TiVo WayBen McConnell
  n the United States, TiVo enjoys a passionate customer universe that rivals Krispy Kreme’s. Yet TiVo still hasn’t made the leap to the mass-market phenomenon of customer evangelism. Why?
  Customer Engagement, Customer Relationships, Newsletters, Testimonials, Word-of-Mouth
• Who Is Your Web Site for, Anyway?Gerry McGovern
  The Catholic Church may well have stopped saying mass in Latin. Unfortunately, many Web sites might as well be written in that ancient language, for all the sense they make.
  Management, Newsletters, Websites, Writing
• Hello, My Name Is Mike... and I Send Out EmailMichael Fischler
  f you’re engaged in marketing you feel a need to apologize for, stop marketing.
  Customer Acquisition, Email Marketing, Newsletters, Permission Email Marketing
• Are PDF Newsletters Retro—or a Smart Move?Debbie Weil
  Let's talk PDF newsletters. Yes, they sound retro. But a PDF printed out has heft, tangibility and a look of authority. And get this: Some publishers swear by them.
  Marketing Smarter, Newsletters, Thought Leadership
• SWOT Team: Internal Politics Can Sink Your Marketing BoatHank Stroll, Tamara Halbritter
  How do you keep a successful marketing process on an even keel when internal struggles threaten to shut it down altogether?
  Collaboration, Creativity, Marketing Challenges, Newsletters, Writing
• Playing Safe Can Make You SorryLinda Kazares
  The final step in getting the "edge" is about how you communicate with each prospect and customer.
  Creativity, Customer Engagement, Customer Experience, Email Lists, Newsletters, Permission Email Marketing
• SWOT Team: Ugly Politics of Successful MarketingHank Stroll, Tamara Halbritter
  his issue’s marketing dilemma does double duty by addressing two aspects of SWOT: How political hotbeds can be both an internal Weakness and an external Opportunity.
  Collaboration, Marketing Challenges, Newsletters
• 5 Key Questions (You’ve Been Dying) To Ask About Business BlogsDebbie Weil
  Should every company be adding a blog to its site?
  Corporate Blogging, Marketing Tips, Newsletters, RSS, Word-of-Mouth, Writing
• Adapting Blog Technologies to Corporate e-NewslettersTodd Brehe
  If blogs are changing the way individuals publish on the Internet, so, too, can they change the way businesses interact with their clients and customers.
  Blogging, Newsletters, Word-of-Mouth, Writing
• 7 Nitty-Gritty Tips To Publish A Monthly E-newsletterDebbie Weil
  If publishing a regular email newsletter is becoming a chore, listen up for seven nitty-gritty tips from the trenches.
  Email Subject Lines, Lead Generation, Measurement, Newsletters, Writing
• Creating Customer Communities: A Surgical ApproachBen McConnell
  Organizations that create customer communities tend to create communities of evangelists.
  Creativity, Customer Engagement, Customer Experience, Newsletters, Websites, Word-of-Mouth
• The Marvelous, Mysterious Life of an E-Mail Newsletter.Chris Maher
  Chris recently discovered that when you let loose of your newsletter, a marvelous and (to a great extent) verifiable journey begins.
  B2B Marketing, Customer Engagement, Email Marketing, Newsletters, Permission Email Marketing, Web Analytics
• Closing Sales: Harvesting the eNewsletter RelationshipHank Stroll, Tamara Halbritter
  This final article in the series shows how e-newsletters can be used as a tool by a salesperson to close business.
  Lead Quality, Newsletters, Sales, Thought Leadership, Websites
• From Suspects to Prospects: Solve the Mystery of Qualifying LeadsHank Stroll, Tamara Halbritter
  The mystery to solve is how to identify which customers are prospective buyers, so your sales team can spend their time wisely.
  Copywriting, Customer Relationships, Lead Generation, Newsletters, Web Analytics, Websites
• Online Newsletters: Cutting Through ChaosHank Stroll, Tamara Halbritter
  Does your marketing stand out in the sea of information?
  Email Subject Lines, Market Research, Marketing Tips, Newsletters, Positioning, Writing
• Showing Stability Through e-NewslettersHank Stroll, Tamara Halbritter
  Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way.
  Collaboration, Email Hygiene, Email Lists, Newsletters, Surveys, Thought Leadership, Writing
• Online Newsletters: Building TrustHank Stroll, Tamara Halbritter
  Here's how to become your customers’ trusted information source for the daily business problems they face. Part three of a continuing series.
  Collaboration, Customer Engagement, Customer Relationships, Customer Retention, Email Lists, Newsletters, Thought Leadership