Positioning

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• What is Marketing?Allen Weiss
  We thought it would be good to balance out some recent talk on the web about what is marketing. Here's our view.
  Customer Behavior, Market Research, Marketing Analytics, Positioning, Segmentation, Targeting
• Cooling The Branding IronMichael Fischler
  Are you a B2B company, putting (or considering putting) significant effort and significant resources into developing a coherent brand for your product? Researching the marketplace and analyzing competing brands? Establishing ...
  B2B Marketing, Branding, Positioning, Testimonials
• Do You Have Marketing Myopia?Michael Fischler
  It’s been 42 years since Theodore Levitt first introduced the term Marketing Myopia, and our marketing eyesight has not improved much. Even today, most companies don't market their product correctly. ...
  Marketing Strategy, Positioning, Print Collateral, Product Marketing
• Why Your E-Newsletter Doesn’t Deliver Like You HopedJessica Albon
  You've heard the pitch – marketing newsletters are supposed to attract customers. They're sworn to build customer loyalty. And they'll increase profits. All that…and they are incredibly cheap to produce. ...
  Case Studies, Email Marketing, Measurement, Newsletters, Positioning, Taglines, Thought Leadership, Writing
• Back to Me: Why You Should Talk About YourselfClaudia Temple
  There’s a little Web secret that can help you kick off relationship-building with a visitor’s first stop at your site. Tuck some personal stuff in the nooks and crannies on ...
  Advertising, Customer Engagement, Positioning, Targeting
• Charting A Road Map to Advertising ResultsJeff Propper
  Manage your advertising risk by subscribing to a tried-and-true "methodology." Learn from the successes (and mistakes) of those who have gone before you.
  Advertising, Branding, Creativity, Management, Market Research, Measurement, Positioning, Testing
• Build Your Personal Brand and Expand Your SuccessWilliam Arruda
  Branding is not just a way to make companies or products more profitable. You can make youself successful too, if you follow these key ideas.
  Career Management, Personal Branding, Positioning, Targeting
• Don't Duplicate ... Differentiate! Michael Fortin
  Avoid the trap of trying to be all things to all people? While you're at it, beware of focusing only on price.
  Benchmarking, Lead Generation, Online Marketing, Positioning, Pricing, Sales, Targeting, Websites
• How to Commit Brand Suicide Sean D'Souza
  There are lots of ways companies kill their brand names. It's easy. We'll show you how.
  Brand Positioning, Branding, Positioning
• Most New Products FailAllen Weiss
  The truth is Most New Products Fail. Here are the major reasons why. Use these to avoid your own product's failure.
  Market Research, Marketing Tips, Positioning
• The Positioning of the Playstation 2
  Can the Sony Playstation be successfully positioned as a computer? It depends on whether or not consumer's categorize it as a game. Learn the marketing principle of "categorization" with ...
  Customer Behavior, Positioning
• Political PositioningAllen Weiss
  Positioning is the key to marketing. But an inflexible position can ultimately hurt you. See how this works using politics as the example.
  Positioning, Positioning Statements
• Has Michael Porter Turned Into a Marketing Person?Allen Weiss
  He couches it in new jargon, but underneath its the same old marketing ideas of years ago.
  Positioning
• Trailblazers on the InternetAllen Weiss
  Venture capitalists have been talking a lot about the "myth" of the first mover advantage. But they are responsible for saying the net was a land grab and pushing ...
  E-Commerce, Marketing Inspiration, Positioning
• Build a Better Tree House for Your Stuff!
  The cool thing about a cyberspace tree house is that you get to grow the tree! Design? Crucial. Blueprints? Awesome. You've got to plan it all out. What do ...
  Customer Engagement, E-Commerce, Positioning, Pricing, Sales, Targeting
• Revisiting the Tortoise and the Hare
  The Tortoise and the Hare. And the moral is the same: slow and steady wins the race. Focus on the task at hand, single-mindedly see it through, and the gold ...
  Customer Experience, E-Commerce, Positioning