Brand Positioning

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• Three Tips When Naming Your Company or Product
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Small Business GTTP is the last ...
  Brand Management, Brand Positioning, Naming, Positioning, Product Management
• Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
  Brand Ambassadors, Brand Positioning, Customer Engagement, Facebook
• Why You Might Need a Brand Journalist to Tell Your Story
  Telling ordinary, made-up stories isn't what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience ...
  Brand Positioning, Content, Content Marketing, Writing
• Three Tips for Getting Your Product on a Major Retailer's Shelves
  You have a solid brand, a great product, and you'd like to see your stuff on the shelves of major retailers. But how do you achieve this goal? Typical strategies ...
  Brand Awareness, Brand Positioning, Customer Experience, Positioning, Sales
• Is a PPC Campaign Right for You?
  "I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource ...
  Brand Positioning, PPC Campaigns, Search Engine Marketing
• Five Tips for Masterful Pinmanship on Pinterest
  We've mentioned why Pinterest is a great resource for reaching users, and the social space is now brimming with case studies. Cases in point: GSD&M used it to create an SXSW ...
  Brand Positioning, Pinterest, Social Media
• Five Steps to Clearly Defining Your Brand in a Digital World
  As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...
  B2B Marketing, Brand Management, Brand Positioning, Digital Marketing
• An Easy Way to Enhance Your Online Customer Support
  The Internet has changed the very definition of brand engagement. Thankfully, online tools for customer relationship management keep evolving to meet the challenge. If you lack time to build online ...
  Brand Positioning, Customer Service, Social Media
• How Jimmy Choo Boosted Its Brand With CatchaChoo
  From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real ...
  Brand Positioning, Community, Creativity, Social Media
• Who Are You? Who Who Who Who?
  One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your brand persona. To do that, you need an immediate sense ...
  Brand Equity, Brand Positioning, Social Media
• May I Make This Annoying for You?
  "I was at my bank earlier this week, making a deposit, when I saw a display for VISA gift cards," recounts Drew McLellan at his Marketing Minute blog. "I needed ...
  Brand Positioning, Customer Relationships, Recession
• Tell Them a Story
  A recent post at Bazaarblog touts the power of customer outreach through story-telling. The blog offers an inspired effort by CVS Caremark as an example. The CVS outreach campaign ...
  Brand Positioning, Customer Behavior, Customer Loyalty
• Like a Virgin
  David Tyreman begins World Famous: How to Give Your Business a Kick-Ass Brand Identity with this quote from the late Jerry Garcia: "Success isn't about being perceived as the best ...
  Brand Positioning, Creative Briefs, Marketing Inspiration
• I'm Not Afraid When I Hold You
  Countless reports have connected brand loyalty with status-seeking (think luxury cars), but a new study says some consumers' connections to brands stem from a far deeper source: their own insecurities. ...
  Brand Loyalty, Brand Positioning, Customer Behavior
• Summer's Coming: Make Lemonade
  "The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He ...
  Advertising, Brand Positioning, Branding, Recession
• Make Extensions Work for You
  Brand extensions are a popular promotional tactic with marketers. It just feels safe to promote a new product by piggy-backing it with a proven winner. But what type of extension ...
  Brand Positioning, Customer Behavior, Market Research
• Cut the Mystery Man Act
  Is it more effective to tell customers your brand name right away in advertising? Or is it better to create a little mystery, and reveal the brand name only at ...
  Brand Positioning, Customer Behavior, Market Research
• You're the Top, You're the Louvre Museum
  No doubt about it: corporate images are important, and many companies work very hard to cultivate them. But how do specific corporate images (eg, an image of being innovative, trustworthy, ...
  Brand Positioning, Customer Behavior, Market Research
• Brand Aid
  In an article at MarketingProfs.com, Mike O'Toole explains why small businesses instinctively understand the importance of developing brand equity: "It is the quality that motivates your customers to recommend their ...
  Brand Positioning, Branding, Small Business
• Does It Come in a, You Know, Box?
  In post at the Neuromarketing blog, Roger Dooley says, "U.S. consumers have been conditioned to believe that proper wine comes in a 750ml glass bottle with a natural cork. Artificial ...
  Brand Positioning, Creativity, Marketing Inspiration