Videos

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• Go Where the Current Leads
  John McCain got people talking when he aired an ad that compared Barack Obama to style-over-substance celebrities like Paris Hilton; but the conversation really picked up when Hilton shot back ...
  Google, Marketing Inspiration, PPC Campaigns, Search Engine Marketing, Videos
• Floating Tiger
  In a post at her Conversation Agent blog, Valeria Maltoni praises a fun YouTube video created by EA Sports as a response to one posted by a gamer called Levinator ...
  Marketing Inspiration, Videos, YouTube
• Springtime for Twitter
  Unless you happen to be Mel Brooks, the idea of using Adolph Hitler as a comic foil would sound like a bad idea. And—at first—you might not approve of this ...
  Marketing Inspiration, Social Media, Twitter, Videos
• The Third Screen's the Charm
  As video continues its great migration from the television set to the Web and smartphones, advertisers face a new challenge: how to reach customers in three places at once. The ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media, Videos