The Most and Least Important PR and Corporate Communications Tactics and TrendsAyaz Nanji
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the ...
The Modern Press Release: Two Don'ts and Three Do'sJay Hickman
The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here ...
The Best Times and Approaches for Pitching JournalistsAyaz Nanji
Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.
Do Publishers Value PR Pitches?Ayaz Nanji
Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches?
The Future of PR: Tech-Driven Media Intelligence [Infographic]Vahe Habeshian
If PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready access to ...
What Do Journalists Like to See in PR Email Subject Lines?Ayaz Nanji
Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl.
Journalists' Advice on How to Write Press Releases They'll Actually ReadNeil Hayes
Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
Three Steps for Using Your Competitors' Media Coverage to Boost Your Own VisibilityMatt Walker
Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
The Top-Rated Services for Distributing Press ReleasesAyaz Nanji
Which press release distribution services are most used and liked by businesses? To find out, G2 Crowd recently examined PR professionals' and marketers' written evaluations of press release services.
The Revolution Will Be Curated: Here's What That Means for PRBob Geller
These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of ...
Five Simple Ways to Make Your Press Release Stand OutNash Riggins
For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand ...
The Truth About Press Release MetricsLydia Howard
The ROI of a press release isn't measured by the number of views it received.
The Driving Forces Behind 10 Years of Storytelling [Infographic]Peter Baron
This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told.
The Real Reason Public Relations Is Getting KilledLyndon Johnson
Recently, a MarketingProfs article claimed the information age killed public relations. Sure, PR is at an all-time low, but instead of blaming something for the demise of PR, we should ...
Why the Future of Digital Marketing Is Pure PRGerald Heneghan
Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.
Wise Marketers Know Headlines Lick LabelsGavin McMahon
Are you capturing your audience's attention with strong, compelling headlines or using short, dull labels instead? Here's a look at the traits of eye-catching headlines and tips for writing them.
, Press Releases
, Web Content
, Web Copy
, White Papers
Four Ways to Deliver Great PR [Slide Show]Christian Gulliksen
Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. ...
How to Search-Optimize Your Press Release
Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment?
"All communications, including press ...
How to Capture Your Company's Essence in 15 WordsKathryn Roy
As a B2B company, you may never air a 15-second message on NPR. But distilling your company description to its essence is a powerful goal. It will force you to ...
When Bad Buzz Happens to Good Companies
It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...