Big Data

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• Why Marketers Really Need to Know About Data ScienceMatt Diehl
  The ability to predict buying behavior and fine-tune personalization is every marketer's dream. Data science makes that dream come true.
  Big Data, Customer Insight, Data, Marketing Analytics, Metrics, Web Analytics
• What Is Bad Data Costing Your Company?Henry Schuck
  A marketer's database is only as good as the data in it. Unfortunately, no one is immune to bad data that's found its way into databases—and the cost incurred is ...
  Big Data, Data, Digital Marketing, High-Tech Marketing, Lead Quality, Marketing Tips, Small Data, Time Management
• The Hidden Power of IoT Data Can Help You Topple Your CompetitorsMichael Ni
  Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to ...
  Big Data, Customer Behavior, Customer Insight, Data, High-Tech Marketing, Smartphones, Technology
• Understanding the Real Value of Your Customer DataSteve Shoaff
  In today's business environment, marketers can get overwhelmed by too much data. To identify the most valuable data, marketers must first understand the different data types and the relative worth ...
  Big Data, Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing
• The Biggest Digital Marketing Opportunities of 2015Ayaz Nanji
  Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown.
  Big Data, Data, Digital Marketing, Research Summaries, ROI, Survey Data
• Big Data Can Help You Provide a Personalized, Small-Shop ExperienceDave O'Flanagan
  Marketers can use Big Data to create more preference-based, crafted experiences for their customers and make them feel as welcomed as favorite regulars in a small-town shop.
  Big Data, Customer Experience, Customer Relationships, Marketing Strategy, Personalization
• A New Approach to Humanizing Big DataColin Strong
  Brands need to adopt a hybrid approach to Big Data by adding a human aspect to the technology approach. Otherwise, they risk rendering their data useless.
  Big Data, Digital Marketing, Marketing Strategy
• Seven Ways to Get Ready for the Big Data of the FutureRoman Lenzen
  Big Data-enabled capabilities will require a new level of marketing sophistication and creativity. Your marketing department, and your organization as a whole, needs to prepare for a future IT landscape ...
  Big Data, Career Management, Data, Digital Theory, Marketing Strategy, Research, Technology
• Find the Right Balance Between Big Data and Human FeedbackGiles House
  Think customer feedback is more important than analytics (or vice versa)? The truth is both are important to identify customer preferences and deliver engaging experiences.
  Big Data, Customer Behavior, Customer Relationships, Data, High-Tech Marketing
• Six Predictions About Big Data and Marketing in 2015David Steinberg
  Big Data is booming in popularity among marketers and advertisers. How will it continue to grow in 2015?
  Big Data, Data, High-Tech Marketing, Technology, Thought Leadership
• Three Ways Programmatic Media Buying Helps You Target CustomersElise Musumano
  Use programmatic media buying to better understand and reach your audience.
  Big Data, Customer Behavior, Data, Marketing Strategy
• Why Machine Learning Can Help Marketers Connect With ConsumersShekhar Deo
  When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Here's a deeper look ...
  Big Data, Customer Behavior, Data, Digital Marketing, Marketing Strategy
• What to Ask Yourself When Using Big Data to Understand Online AudiencesJames Webster
  Keep these five questions in mind when you're seeing the marketplace through the lens of Big Data.
  Big Data, Customer Behavior, Data, Digital Marketing
• How Big Data Can Help You Provide a Better Customer ExperienceTamara Solarich
  Big Data may be an organization's most effective tool for delivering the kind of customer experience that separates that organization from its competition.
  Big Data, Customer Engagement, Customer Experience, Customer Relationships, Marketing Strategy, Sales
• Big Data Is Shaking Up Old-School Affiliate MarketingPer Pettersen
  Big Data is changing affiliate marketing—for the better.
  Advertising, Big Data, High-Tech Marketing, Sales, Sales and Advertising
• The Marketer's Secret Weapon: Web ContextualizationPaige O'Neill
  Uncovering contextual clues hidden within customer data can help you deliver experiences your customers want.
  Big Data, Customer Engagement, Customer Insight, Data, Marketing Strategy, Sales
• Stop Boring Your Customers by Sharing Too Much DataGavin McMahon
  Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five different types.
  Big Data, Customer Insight, Data, Digital Marketing, Marketing Challenges
• When Are Consumers OK With Brands' Collecting Personal Data?Ayaz Nanji
  US consumers are generally wary of companies' collecting their personal data, but some are open to it—depending on their age, the transparency of the efforts, and what they get in ...
  Big Data, Customer Behavior, Data, Research Summaries, Survey Data
• Big Data Has Arrived, but Big Insights Have NotKoen Pauwels
  Everyone seems to be talking about Big Data these days, but how many marketers really understand its potential and limitations? Here's a look at two big misconceptions regarding Big Data.
  Big Data, Customer Relationships, Data, Small Data, Social Media
• What Marketers Can Learn About Predictive Modeling From the US Men's Soccer CoachRay Kingman
  Data can give marketers a rigid view of the marketplace. The better approach is to use data to build predictive models. An example of that is US Coach Jurgen Klinsmann's ...
  Big Data, Data, Marketing Challenges, Marketing Strategy