Big Data

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• Five B2B Marketing Trends to WatchRuss Fradin
  Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
  B2B Marketing, Big Data, Blogging Policy, Brand Ambassadors, Content Marketing, Digital Theory, Marketing Operations, Marketing Smarter, Mobile Marketing, Social Media, Social Networking
• CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About EconomyAyaz Nanji
  Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey.
  Big Data, Marketing Analytics, Marketing Strategy, Research Summaries, ROI, Social Media, Social Networking, Survey Data, Surveys
• When Consumers Will (and Won't) Share Personal Data [Infographic]Ayaz Nanji
  Consumers worldwide overwhelmingly say they will share personal information to get better service from their doctors, banks, and retailers, but they are very discerning about what they share, according to ...
  Big Data, Customer Behavior, Data, Personalization, Research Summaries, Survey Data, Surveys
• The Evolution of Marketing Data [Infographic]Verónica Jarski
  With each passing decade, marketers' ability to better understand their customers through data deepens. The following infographic shows how marketers' use of data has evolved and how they can plan ...
  Behavioral Marketing, Big Data, Customer Behavior, Customer Insight, Data, Marketing Analytics, Marketing Strategy, Sales and Advertising, Segmented Research Data
• Marketers Struggling With Social and Relationship DataAyaz Nanji
  Less than a quarter of marketers say that they have an excellent understanding of relationship data, including customers' level of participation in social media (20%), channel preference (21%), and household ...
  B2C, Big Data, Email Marketing, Marketing Strategy, Research Summaries, Segmentation, Survey Data
• Marketers Struggling With Real-Time PersonalizationAyaz Nanji
  Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report.
  Big Data, Digital Marketing, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries