Big Data

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• Eight Ways to Find Out Whether Your Analytics Team Is EffectiveJessica Langdorf
  Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do ...
  Big Data, Career Management, Data, Management, Measurement, Metrics, Web Analytics
• Five Things That PR Agencies Need to Future-ProofChris Norton
  Is your PR agency in danger of becoming obsolete? Here's a look at five areas that you should update immediately and reasons why those areas will emerge as influential in ...
  Big Data, Community, Data, Public Relations, Search Engine Marketing, Social Media
• Is Your Data Any Good? Six Questions to Help Score Your Data ResourcesSimon Oliver
  Are all your data sources worth the investment of time and money? These six questions will help you determine which sources produce the best data for your business.
  Big Data, Data, Digital Marketing, High-Tech Marketing, Marketing Analytics, ROI
• Want Big Data to Work for Your Marketing? Team Up With ITMark Floisand
  Big Data can lead marketers to see their customers as data points or overthink incongruous reports extracted from siloed databases. To truly make Big Data work for them, marketers need ...
  Big Data, Collaboration, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Sales and Advertising
• How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the HedgehogWilson Raj
  Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same time, in this age of the customer, Marketing is directing more technology.
  Big Data, Chief Marketing Officer, Collaboration, Customer Experience, Customer Loyalty, Digital Marketing, Marketing Analytics, Social Media, Web Analytics
• Intelligence by Variety: Where to Find and Access Big Data [Infographic]Verónica Jarski
  Do you know where to find the Big Data in your organization? The following infographic by Kapow can help you locate and identify the various types of Big Data in ...
  Big Data, Business Intelligence, Customer Behavior, Customer Insight, Data
• Big Data: The Secret to Revenue Creation [Infographic]Glenn Gow
  No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here ...
  B2B Marketing, Big Data, Collaboration, Content, Customer Acquisition, Data, Inbound Marketing, Lead Generation, Sales, Social Media
• When Are Consumers Willing to Share Personal Info With Brands?Ayaz Nanji
  Most consumers (79%) say they are more likely to provide personal information to a brand they have purchased from before, according to a recent report from SDL.
  Big Data, Customer Behavior, Data, Research Summaries, Survey Data
• Three Things Digital-Savvy CMOs Are Doing DifferentAyaz Nanji
  Digital-savvy CMOs are excelling in three core areas: using data analytics; establishing strong relationships with consumers via digital channels; and integrating new technologies into their enterprises smartly and efficiently.
  Big Data, Chief Marketing Officer, Direct Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Little Data vs. Big Data: Nine Types of Data and How They Should Be UsedJerry W. Thomas
  The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data.
  Big Data, Customer Insight, Data, Forecasts, Market Research, Measurement, Research, Sales, Social Media, Survey Data, Surveys
• Five Big Data Principles to Guide Your Marketing StrategiesTim Girgenti
  Want to start using Big Data to drive your marketing and sales performances? First, you need to understand these five principles regarding Big Data.
  Big Data, Business Intelligence, Customer Insight, Data, Marketing Strategy, Segmentation
• Small Data Can Help Businesses Be More HumanJamie Tedford
  By using small data, businesses can build mutually beneficial relationships with their consumers.
  Big Data, Customer Engagement, Customer Relationships, Data, High-Tech Marketing, Relationship Marketing
• Know Thy Customer: Strategies for Using Big Data to Enhance the Customer ExperienceDoug Heise
  Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve ...
  Big Data, Content, Customer Behavior, Customer Insight, Customer Relationships, Data, Measurement, Sales
• Five Approaches for Making Sense of the Data KaleidoscopeLaura Patterson
  Marketers have access to more data than ever before, so the ability to identify data patterns and use that information to make strategic decisions is vital for success.
  Big Data, Data, Market Research, Measurement, Metrics, Research
• CMOs Are Struggling to Master Omni-Channel MarketingAyaz Nanji
  Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent ...
  Big Data, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• Marketers and Big Data: Barriers, Budgets, and OpportunitiesAyaz Nanji
  Half of marketers are enthusiastic about the role of Big Data in marketing, and 31% are cautiously optimistic, according to a recent report from Infogroup Targeting Solutions.
  Big Data, Marketing Analytics, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Big Data Shouldn't Cause Big HeadachesElissa Fink
  To stay competitive, you should use Big Data as a tool for insights and smart decision-making. The tricky part, though, is doing so without the big headaches of overly technical ...
  Big Data, Data, Marketing Analytics, Marketing Strategy
• Start 2014 Off Right: Five Marketing Trends You Need to KnowTricia Heinrich
  2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
  Big Data, Content, Data, Marketing Strategy, Metrics, Mobile Marketing, Videos
• Understanding the Power of Intent Data in B2B MarketingErik Matlick
  Find out why the key to identifying what is truly relevant to your audiences is intent data.
  B2B Marketing, B2C, Big Data, Customer Insight, Marketing Strategy
• How to Harness Big Data for Better Holiday Shopping ExperiencesKelly Ford
  This holiday season, customer-centric brands have an opportunity to up the ante for their consumer shopping experiences with an ace in the hole: Big Data.
  Advertising, Big Data, Customer Acquisition, Customer Experience, E-Commerce, Measurement, Personalization, Retail Marketing, Targeting