Brand Positioning

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• Tapping into Brand TouchpointsRay George
  Branding has grown into far more than a marketing buzzword, as an increasing number of organizations recognize and value their brands as strategic assets that are built through deeds, not ...
  Brand Awareness, Brand Loyalty, Brand Positioning, Branding, Collaboration, Customer Experience
• What You Need to Know About Online Branding of Financial ServicesJeremy Bachmann
  In an industry with much product commoditization, brands help distinguish competitors in the mind of customers. How does the concept of branding translate online?
  Brand Positioning, E-Commerce, Online Marketing, Services Marketing, Web Copy, Website Design
• Do Corporate Brands Matter?Ray George
  ow can a company become a contender in a marketplace when its individual brands do not have comparable recognition and reach?
  Brand Equity, Brand Positioning, Branding, Targeting
• Borrowing From The Big BoysKirsten Osolind
  "Big Boy" businesses know how to market to millions. And while there are plenty of areas where the Big Boys fall short, there are lots of things the Big Boys ...
  Brand Positioning, Customer Advisory Programs, Market Research, Marketing Tips, Positioning Statements, Small Business, Surveys
• The Three Cs of BrandingWilliam Arruda
  Strong brands have something in common -- they all exhibit the “three Cs” of branding. Does your brand pass the Three C Test?
  Brand Equity, Brand Positioning, Branding
• The Seven Commandments of Great MarketingDavid Sudjian
  even commandments for marketing and brand building are being chiseled onto new stone tablets. Following them...well, religiously (!) is now essential for compelling customers to embrace your brand.
  Brand Positioning, Branding, Collaboration, Customer Engagement, Marketing Tips, ROI
• Career Building: A Great Approach to Branding?Jonathan Ward
  Companies are often not true to themselves when they establish their brand. So where do you start? Following are some guidelines to help you establish and grow a believable brand ...
  Brand Positioning, Branding, Career Management, Value Propositions
• Why We Need Strong BrandsJeff Doemland
  What makes a company great? Truly great? What makes for a company that acts like a great leader?
  Brand Positioning, Branding, Customer Engagement, Positioning, Value Propositions
• The Rise and Fall of the McEmpireMitch McCasland
  e McEmpire is in turmoil, and McDonald’s management may now be witnessing the decline of its own empire.
  Advertising, Brand Awareness, Brand Positioning, Customer Experience, Referrals
• Why Santa's Marketing Works Better Than Yours...Sean D'Souza
  Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing works better than yours is because he uses ...
  Brand Positioning, Branding, Customer Relationships, Economic Crisis, Positioning Statements, Recession
• Re-Positioning PositioningMichael Fischler
  The act of positioning is a core element of a successful marketing strategy. This is a change — a healthy one — from the days when it was considered simply ...
  Brand Positioning, Customer Relationships, Positioning, Product Marketing
• Songs in the Key of SuccessDana Blankenhorn
  Contrary to what you read in the newspapers, a lot of e-commerce and content Web sites are finding success in 2002. Each success teaches a different lesson. But all the ...
  Brand Positioning, E-Commerce, Email Lists, Targeting, Websites
• The Formula For A Compelling EmailLance Arthur
  our email marketing messages are competing with every other message appearing in a customer's inbox. Here’s a simple test to see if your message will get the mindshare it needs.
  Brand Positioning, Email Marketing, Marketing Tips, Writing
• Building a Living Global BrandLaurel Delaney
  Global branding. Sounds like a “beast” to some, but it’s the buzzword in e-marketing for the new millennium. Can you afford to do what it takes to get your brand ...
  Brand Positioning, Branding, Customer Acquisition, International Marketing, Logos, Naming, Online Marketing, Targeting
• Will Sears Be More Like Target Than Kmart?Cathy Halligan
  Developing the silver-bullet brand strategy in the context of an overall brand architecture strategy is critical. This entails far more than just organizing the brands as individual performers. Like...what?
  Brand Positioning, Branding, Customer Service, Value Propositions
• If You Can See It, You Can Brand ItAnish V. Koshy
  You can't package it, but you can view it -- albeit in a cluttered marketplace. So how can you brand it?
  Brand Positioning, Branding, Sponsorship, Thought Leadership
• Where Are You Going Without Your Marketing Grammar? Sean D'Souza
  The nouns, verbs and adjectives, and even a splash of color can get your company really communicating.
  Advertising, Brand Positioning, Taglines, Writing
• How to Commit Brand Suicide Sean D'Souza
  There are lots of ways companies kill their brand names. It's easy. We'll show you how.
  Brand Positioning, Branding, Positioning
• Why Twins Have the Same Surname (and Different First Names)Sean D'Souza
  Unlike parents, who know this instinctively, businesses often end up giving the same name to multiple (and widely differing) products without realizing the negative impact on the brand.
  Brand Awareness, Brand Positioning, Branding
• Increase Sales with Color, Sound, Taste and more
  We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research ...
  Brand Positioning, Marketing Smarter