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Sponsorship: How-to articles covering the latest marketing tactics, tips, and strategies.
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Measuring Sponsorship ROI: Marketers' Favorite MetricsAyaz NanjiMost marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing ...
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Marketers Should Know: How Influencers Generate Revenue [Infographic]Laura ForerBrands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful.
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How to Turn Bloggers (and Other Influencers) Into Your Brand ChampionsJeff FosterInfluencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.
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How to Reach World Cup Fans Without a Big Marketing SpendAyaz NanjiMarketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights.
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How Marketers Measure the Effectiveness of Sponsorship and Event InitiativesAyaz NanjiSome 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not ...
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10 Best-Practices in Planning and Marketing Virtual EventsTom WieserImagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide ...
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Social-Media Publishers Eager for Paid SponsorshipsOver one-half (56%) of social-media content publishers, including Twitter users and bloggers, say they have monetized their social-media activities via advertising, sponsorships, or affiliate programs, and another one-third (32.1%) say ...
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Case Study: How One Website Doubled Its Ad RevenueKimberly SmithEven in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
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I'm Queued-up, and I Like ItIf you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
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Case Study: How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales ForecastsKimberly SmithBefore any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut ...
Sponsorship: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher.
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How-to Articles
- Rethinking Brand Safety and Ad Verification: A Pivot to ... by Asaf Greiner
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- Rising Subscription Prices: Trends and Tactics for Managing ... by Guy Marion