Consumer Electronics

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• High-Tech Paid-Search Spend Up 17% in 4Q09
  Paid-search spending worldwide by US-based high-tech and consumer-electronics advertisers grew 16.6% in the fourth quarter of 2009 over third-quarter levels, after having grown 7.7% in the third quarter, according to ...
  Advertising, Consumer Electronics, High-Tech Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing
• Electronics Sales to Edge up in 2010
  The consumer electronics industry is forecast to reach nearly $166 billion in US shipment revenues this year, with the wireless handset category as the primary revenue driver, according to the ...
  Consumer Electronics, Forecasts, Research Summaries
• Coupon, Incentive, Retail Site Traffic Jumps
  Traffic to retail sites surged in November as Americans began their online holiday shopping, according to comScore. Motivated by free shipping, price cuts, and discounts, consumers drove high traffic volume ...
  Consumer Electronics, E-Commerce, Research Summaries, Search Engines, Websites
• Consumers Uninformed About Value of HDTVs
  Amid a continuing disparity between HDTV set ownership and HD service adoption, 14 million US households report owning HDTV sets but not subscribing to an HD programming service, according to ...
  Consumer Electronics, Customer Behavior, New Media, Research, Survey Data
• Youth Interest in 3D Video and HDTV High
  Younger US consumers (age 18-34) are more interested in viewing 3D video content on a TV or PC screen and are more likely to make an HDTV purchase over the ...
  Consumer Electronics, Customer Behavior, Recession, Research, Research Summaries
• Consumers Simply Want a Better Phone
  Consumers are asking for three features when they buy their next cell phone, including better connectivity, better audio, and simplicity, according to a survey by In-Stat.
  Consumer Electronics, New Media, Smartphones, Survey Data
• Holiday Retail Forecast Revised Upward
  Robust sales of electronics are reviving the retail market this holiday season as US consumers rush to find bargains, especially on flat-panel TV sets, according to America's Research Group. ARG ...
  Consumer Electronics, Customer Behavior, Forecasts, Pricing, Research, Research Summaries
• Mobile Marketing Not for Everyone
  Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, ...
  Consumer Electronics, Mobile Marketing, Research, Research Summaries, Survey Data, Targeting
• Case Study: How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp ElectronicsKimberly Smith
  Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned ...
• Case Study: How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product LineKimberly Smith
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little ...
• Case Study: How an Electronics Retailer Altered Its Holiday Paid-Search Campaign Strategy and Cut Cost per Acquisition in HalfJennifer Natsu
  When an online electronics retailer runs a holiday-season Google paid search campaign, and the resulting cost per acquisition is far higher than the average cost per order, something is not ...