Consumer Electronics

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• How to Create a Great Mobile App [Infographic]Verónica Jarski
  As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create ...
  Consumer Electronics, Content, Content Strategy, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Technology
• The Mobile Landscape for 2014 [Infographic]Verónica Jarski
  Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future.
  Advertising, Consumer Electronics, Customer Behavior, Customer Insight, Digital Marketing, Facebook, Google, High-Tech Marketing, Smartphones, Social Media, YouTube
• The Challenges of Creating Mobile Content for Global MarketsMichael Meinhardt
  Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of ...
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Tips, Mobile Marketing, Smartphones, Technology, Writing
• What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?Ken Wisnefski
  For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers.
  Advertising, Consumer Electronics, Content, Content Marketing, Content Strategy, Marketing Strategy, Marketing Tips, Smartphones, Social Media, Twitter
• What Will Content Marketing Look Like in 2014? [Infographic]Verónica Jarski
  The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
  B2B Marketing, B2C, Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Inbound Marketing, LinkedIn, Mobile Marketing, SEO, Social Media, Twitter, Writing
• Four Digital Marketing Trends to Watch in 2014George Burciaga
  Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
  Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Videos
• How to Increase Email Marketing Conversions [Infographic]Verónica Jarski
  To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
  Advertising, Consumer Electronics, Digital Marketing, Email, Email Marketing, Lead Generation, Mobile Marketing, Retail Marketing, Segmentation, Smartphones, Targeting
• Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]Verónica Jarski
  Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.
  Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• How to Do Responsive Web Design Right [Infographic]Verónica Jarski
  If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site ...
  Consumer Electronics, Content, Copywriting, Customer Engagement, Smartphones, Website Design, Websites
• What You Can Learn From the Best iOS 7 Apps (So Far)Conrad Stoll
  Everyone has an opinion on the newest iOS, the biggest design change since its inception. As the dust settles, we're looking at some of the best apps that were released ...
  Consumer Electronics, Mobile Marketing, Smartphones, Technology
• How People Search Online [Infographic]Verónica Jarski
  Find out what kind of information online search users seek and whether the search results they're served are truly helpful.
  Consumer Electronics, Customer Behavior, Search Engine Marketing, Search Engines, Smartphones
• #SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video KingAngela Natividad
  This week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted ...
  Advertising, Blogging, Consumer Electronics, Digital Theory, Metrics, Mobile Marketing, Search Engine Marketing, Smartphones, Social Business, Social Media, SocialSkim
• Mobile Minute [Video]: What the New iPhones Mean for Your AppsKevin Harwood
  An iOS expert talks about what cheaper phones and faster chips mean for your apps.
  Consumer Electronics, E-Commerce, Mobile Marketing, Smartphones, Technology
• Seven Do's and Don'ts of Mobile App Marketing [Infographic]Verónica Jarski
  The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it.
  Consumer Electronics, Content, Customer Behavior, Digital Marketing, Marketing Tips, Mobile Marketing, Smartphones
• Responsive Web Design: The Next Great Hope or All Hype? [Infographic]Verónica Jarski
  Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Experience, Mobile Marketing, Smartphones, Website Design, Websites
• Web Versus Mobile Analytics [Infographic]Verónica Jarski
  Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile user behavior? Here's a look ...
  Consumer Electronics, Customer Behavior, Customer Insight, Data, Digital Marketing, Mobile Marketing, Smartphones, Websites
• B2B Buyers: Traits by Generation [Infographic]Verónica Jarski
  To help suppliers understand the trends in B2B buying, Acquity Group took stats from its recent B2B procurement study and created the following infographic about B2B buyers by generation.
  B2B Marketing, Consumer Electronics, Customer Behavior, Customer Insight, Demographics, Digital Marketing, Millennials, Sales
• Mobile Minute [Video]: What iOS7 Means for MobileKevin Harwood
  Though iOS7 polarized critics, we see it as a fresh start. It opens up a lot of opportunities for designers, developers, and brands.
  Consumer Electronics, Mobile Marketing, Smartphones, Technology
• Drowning in Data [Infographic]Verónica Jarski
  As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is ...
  Brand Management, Consumer Electronics, Digital Marketing, Facebook, High-Tech Marketing, Instagram, LinkedIn, Mobile Marketing, Social Media, Twitter, YouTube
• Mobile Minute [Video]: Mary Meeker's Mobile TrendsJen Quinlan
  This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings.
  Consumer Electronics, Digital Marketing, Digital Theory, Forecasts, Mobile Marketing, Smartphones, Technology