Consumer Electronics

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• Avoid the High Cost of Untargeted MarketingMark Smith
  Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and ...
  Consumer Electronics, Customer Experience, Personalization, Social Media, Targeting
• Social Networking: Fastest-Growing Mobile Content Category
  Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile ...
  Consumer Electronics, Content, Customer Behavior, Facebook, Mobile Marketing, Research Summaries, Social Networking
• Why Your B2B Website Needs Social InteractionBob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at ...
  B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Inbound Marketing, Lead Generation, Social Media, Web Analytics, Websites
• iPhone Dominating Mobile Email Activity
  Some 13.36% of email message opens occur via mobile device with the iPhone comprising more than 65% of that activity on average, according to a study from Knotice, which also ...
  Consumer Electronics, Email, Research Summaries, Smartphones
• Shoppers Using (and Loving) Mobile for In-store Buying
  Though few consumers actually make purchases using mobile devices, smartphones are playing an increasingly important role in shoppers' buying decisions, particularly when they are visiting physical stores, according to a ...
  Advertising, Consumer Electronics, Research Summaries, Smartphones
• As Android Surges, Smartphone Market Heats Up
  Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS, according to a report from The Nielsen ...
  Consumer Electronics, Google, Nielsen Data, Research Summaries, Smartphones
• The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive EfficienciesJacques Hart
  Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three ...
  B2B Marketing, Channel Marketing, Consumer Electronics, Creativity, Google, New Media
• Younger Execs Driving Mobile Use in C-Suite
  Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey ...
  Consumer Electronics, Customer Behavior, Demographics, Research Summaries, Smartphones, Social Networking
• E-reader Brand Passion: Kindle Has It in the Bag
  When chatting online, consumers have the most to say about the Apple iPad, but they are more passionate about the Amazon Kindle, according to the NetBase Brand Passion Index, which ...
  Brand Loyalty, Community, Consumer Electronics, Customer Behavior, Research Summaries, User-Generated Content
• Smartphone Election: Which States Own What?
  The "gadgetoral" votes are in: The great state of California has the highest per capita ownership of iPhones in the US—casting 83 gadgetoral votes in favor of the device—whereas New ...
  Consumer Electronics, Research Summaries, Smartphones
• Ownership of Untethered Gadgets Continues to Grow
  Far beyond the desktop, the digital world has expanded to an array of untethered devices: US consumers' adoption of laptop computers, cell phones, and other mobile gadgets continues to increase, ...
  Consumer Electronics, Customer Behavior, Demographics, Research Summaries
• Mobile Proximity Marketing Forecast: $6B by 2015
  Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 ...
  Consumer Electronics, Forecasts, Mobile Marketing, Research Summaries, Smartphones
• E-reader Owners Prefer Kindle Over iPad
  Though consumers say the Apple iPad is "more compelling" than the Amazon Kindle, 64% of e-reader owners say they prefer the Kindle to the iPad, according to a new survey ...
  Consumer Electronics, Customer Behavior, Research Summaries
• One More New Way to Take Your Business Mobile
  In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
  Consumer Electronics, Mobile Marketing, New Media
• Tech-Gadget Census: Which States Own What
  The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the ...
  Consumer Electronics, Customer Behavior, New Media, Research Summaries, Segmented Research Data
• Most Don't Want iPad, Though Apple Fans Do
  Anyone who sees the iPad in action, or gets their hands on one, seems to want one—but, when surveyed, over one-half of consumers (52%) say they don't need an iPad, ...
  Consumer Electronics, Customer Behavior, Research Summaries
• It's an iWorld After All
  Time to start thinking "i" again—this time for the iPad. Like it or not, it's a mobile device, and 120,000 were preordered in the first 24 hours of its release ...
  Advertising, Consumer Electronics, Mobile Marketing
• BlackBerry Ahead in Smartphone Content Downloads
  Despite the buzz surrounding the iPhone and latest Android devices, the BlackBerry still leads in the smartphone content-download race: RIM's BlackBerry accounted for 63% of smartphone visits to Myxer's mobile ...
  Consumer Electronics, Research Summaries, Smartphones
• Twitter Reveals iPad Sentiment
  Over the weekend of Apple's April 3 release of the iPad, 73% of circulated tweets were favorable toward the iPad, but 26% expressed disappointment that the iPad could not replace ...
  Consumer Electronics, Research Summaries, Twitter
• iPad Matches Kindle in Awareness, Purchase Intent
  Less than a week before iPad's April 3 ship date, nearly two-thirds (65%) of consumers are aware of Apple's tablet device and 15% are already thinking about buying it in ...
  Brand Awareness, Consumer Electronics, E-Books, Research Summaries