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• From the Digital Divide to the Participation GapAnn Handley
  Marion points to an interesting and sensible conversation about MySpace between UC-Berkeley PhD student " danah boyd and MIT's Henry In her post, Marion mulls over some related yet compelling ...
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• Empowering Your CommunityMack Collier
  Are you always the best source for your marketing I've already talked about the need to join your as a marketer. Joining your community means that you can better communicate ...
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• The Myth of Intellectual CapitalSuzanne Lowe
  Recently I attended the Boston chapter meeting of the PM The topic was using the Internet to market a professional services firm. One of the session's speakers, Paul Dunay, the ...
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• The Profit of DoomLee MarcStein
  It's my theory that MOST of the people who respond to direct marketing efforts are optimists
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• Is White Hat Linking a Myth?Eric Ward
  Last week's Link Whore really made me re-think At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or ...
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• Does Your Web Site Have 'Google Value'?Jim Kukral
  Value. It's such a subjective What you consider valuable, others may not, and vice versa. The only way to really level the playing field is to agree upon a decided ...
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• Left Brain–Right Brain?Ted Mininni
  The premise: if our business leaders are expected to become creative thinkers, problem solvers and innovators to keep their companies ahead of ever-intensifying global competition, won't an understanding of design ...
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• The Web Is Still a Thrilling PlaceGerry McGovern
  When you get frustrated by the pressures of managing a website, look back five years. You've achieved a I meet many people who are discouraged by the performance of their ...
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• Proofreaders & Editors: Under-Appreciated but ValuableElaine Fogel
  Somewhere in the back rooms of advertising agencies, newspapers, and other publications, lie a slew of under-appreciated They're the proofreaders and editors of the marketing world. We often don't know ...
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• So What Really Moves the Web Traffic Needle?Jonathan Kranz
  Here at the Daily Fix and throughout the Internet, there's been tons of ...built on one increasing Web traffic. I think it's time to step back from the hype and ...
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• French Blogging: Why Marketers Should Start Paying AttentionEric Kintz
  When I hear marketers talk about marketing experiments in the blogosphere, they almost always refer to English-speaking, US-centric The wake up call for me was " Dave Sifry's post on ...
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• Gathering Around the (You)TubeSara Holoubek
  Last week, my dad sent me a video from "Whoa, who told my dad about YouTube?" I thought. Even if he is not tagging content, let alone uploading his own ...
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• Movie ScentsWilliam Arruda
  The sense of smell is the most powerful sense we ...when it comes to evoking memories -- and many hotel chains and retail companies are using the sense of smell ...
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• Tell Me What I'm ThinkingJim Lenskold
  As if marketing measurements weren't complex enough, marketers are now using brain scans to determine the effectiveness of their ads–
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• "The Brand Show" ExperienceTed Mininni
  "If you've ever wondered why your company just doesn't seem to connect with today's customer, tune in and get ready to be enlightened and entertained".
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• Need Inspiration? Get Out of Your SandboxDavid Armano
  Looking outside of your immediate industry provides both insight and I recently attended IIT's Strategy '06 . Big deal right? We all go to conferences. What's different is that it's ...
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• Good GravyLee MarcStein
  Gravy isn't good for your arteries, but it is good for direct marketing efforts. It bubbles up naturally from your "cooking."
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• These Are a Few of My Favorite Things ...Laurel Delaney
  Global business books. Here are my top 1. The World Is A Brief History of the Twenty-first by Thomas L. 2. The Next Global The Challenges and Opportunities in Our ...
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• Do Bears Brand in the Woods?Jonathan Kranz
  Often when I see or read an ad, I try to "reverse engineer" the creative ...that resulted in the finished campaign before my eyes. As a veteran of countless, purgatorial ...
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• Top 10 Signs You Might Be Addicted to BloggingAnn Handley
  David and I met for the first time in the support group Bloggers ...but we've broken our code of confidentially and agreed to take our confessions public. Our goal here ...
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