Customer Advisory Programs

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• A New Perspective on Marketing to WomenAndrea Learned
  If marketing to women is just good marketing, why are so many companies missing the boat?
  Brand Positioning, Customer Advisory Programs, Customer-Centric, Women
• Fight the Fear: The 10 Golden Rules of Customer FeedbackBen McConnell
  Overcome the fear of customer feedback and make a bold move toward creating volunteer referrals with these 10 golden rules.
  Customer Advisory Programs, Customer Experience, Surveys, Word-of-Mouth
• Borrowing From The Big BoysKirsten Osolind
  "Big Boy" businesses know how to market to millions. And while there are plenty of areas where the Big Boys fall short, there are lots of things the Big Boys ...
  Brand Positioning, Customer Advisory Programs, Market Research, Marketing Tips, Positioning Statements, Small Business, Surveys
• How To Run Customer Focus Groups SuccessfullyBasil Harris
  You know how good it feels when someone asks to hear your opinion on a subject that’s important to you. Your customers are no different.
  Collaboration, Customer Advisory Programs, Customer-Centric, Customer Relationships
• Six Survival Strategies for the High-Tech Marketing ExecutiveBasil Harris
  Here are six simple but powerful strategies to help navigate today’s rocky high-tech management waters.
  Collaboration, Customer Advisory Programs, High-Tech Marketing, Management, Marketing Tips, Metrics, Sales, Surveys
• Why Customer Feedback Should Drive Your Marketing CommunicationsDebbie Weil
  Are you soliciting customer feedback? Are you listening to it carefully? Are you incorporating the feedback into your on and offline marketing communications? If you answered yes, yes and yes ...
  Branding, Copywriting, Creativity, Customer Advisory Programs, Customer Engagement, Testing
• Top 6 Tips to Understand Customer EvangelismBen McConnell
  Continual improvement of products and services is an effective approach to maintaining existing customers and winning new ones, especially if your goal is to create strong word-of-mouth. Strong word-of-mouth tends ...
  Customer Advisory Programs, Customer Satisfaction, Google, Social Media, Surveys, Word-of-Mouth
• The New E-Marketing RulesAllen Weiss
  This is an updated version of our debunking article. The point: There are no new e-marketing rules...just people who think there are.
  Branding, Customer Advisory Programs, Customer Engagement, Customer Relationships, E-Commerce