Customer Relationships

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• Are You Lazy in the Email Department?
  The informality and low cost of email has changed the way we communicate—but not always for the better. In a post at her Marketing Interactions blog, Ardath Albee reminds us ...
  Customer Relationships, Email Marketing, Small Business
• I Know What You Did Last Summer
  "Online behavior is not limited to purchasing activity alone," says Sheldon Gilbert in an article at MarketingProfs. "To truly understand someone's buying potential, you need to see more than that. ...
  Customer Behavior, Customer Relationships, Email Marketing
• Case Study: How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales GoalsKimberly Smith
  In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means ...
• B2B and CRM: Together 4 Ever
  What's B2B without CRM? Not much. Every smart B2B marketer knows that much of the process of converting prospects into loyal clients rests on customer service. In a recent post at ...
  B2B Marketing, Customer Relationships, Customer Retention
• How to Get Referrals Galore
  Everybody loves referrals. They're easier to close than non-referrals, make quicker buying decisions and tend to be more loyal—in short, they can often become your most profitable customers. Trouble is, ...
  Customer Relationships, Referrals, Small Business
• Guidelines for Choosing Online Marketing TechnologyCharisse Tabak
  The burgeoning online marketing industry has produced a veritable treasure trove of technologies and their associated tools to support your efforts. With this cache of options comes the need to ...
  Customer Relationships, Hiring Outside Resources, Online Marketing
• Case Study: How New Media Helped Auction Direct USA Boost Sales 40%Kimberly Smith
  While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the ...
• Case Study: How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked LeadsKimberly Smith
  Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed ...
• You Don't Say
  You're in line at a store when the cashier answers the phone, speaks in a snarky tone, rolls his eyes, hangs up and then comments on the caller's stupidity while ringing ...
  Customer Relationships, Customer Service, Small Business
• Navigating the Seven Cs to RelevanceClaire Ratushny
  Think of it: There are many businesses that offer similar products or services. Prospective customers can purchase goods or services from any competitor, literally anywhere in the world if they ...
  Customer Experience, Customer Relationships, Marketing Smarter
• Ditch the Pitch
  According to Justin Hitt, B2B sales teams routinely get it wrong when seeking new customers. "The problem is, not every sales person knows who makes a good client," he explains. ...
  B2B Marketing, Customer Relationships, Lead Nurturing, Lead Quality
• Time to Get Engaged
  In a post at the Neuromarketing blog, Roger Dooley discusses the book Sway, by Ori and Rom Brafman, and explains a key takeaway from their study of unorthodox demographic segments: ...
  Customer Engagement, Customer Relationships, Small Business
• Can You Hear Me Now?
  "Are you listening [to your customers]?" asks Todd Defren in a post at the PR Squared blog. "Great. But are you also empowered to act effectively on [their] behalf?" In ...
  Customer Relationships, Small Business
• Case Study: The Attraction Advantage—How Mexican Mangos Ripened Sales 13% in Four MonthsJenny Schade
  It's a marketer's dream. Customers are so passionate about your product they actually crave it. In fact, outside of the US, your product is the number-one consumed fruit. However, here's where ...
  Case Studies, Customer Experience, Customer Relationships, Economic Crisis
• Why Are You Asking Me This?
  Josh Nason knows why someone who clicks on your subscribe button—with every intention of joining your list—has a tendency to disappear a few seconds later. "It starts rather simply," he ...
  Customer Relationships, Email Marketing
• How Boar's Head Is Defending Its Brand Against the Old Flimflam: Six Steps to Empowering Your CustomersGlenn Gabe
  This is a tale of flimflam and a unique way that Boar's Head is battling it. Given the power of word-of-mouth, it's hard to overlook the potential of how Boar's ...
  Customer Engagement, Customer Relationships, Word-of-Mouth
• Case Study: How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product LineKimberly Smith
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little ...
• How Marketing Can Go Beyond the 'Make It Pretty' SyndromeLaura Patterson
  At a recent conference, Sylvia Reynolds, chief marketing officer for Wells Fargo, asked, "When did Marketing become the make-it-pretty department?" Reynolds then reminded conference participants that the fundamental role of ...
  Customer Relationships, Marketing Conferences
• Case Study: How a Patient-Support Program Increased Therapy Participation 20%, Upped SalesKimberly Smith
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has ...
• Four Insights on How to Build Your Brand With Today's Luxury CustomerSuzanne Hader
  To inspire long-term relationships with this new breed of luxury consumer, you must understand how they want to relate to your brand.
  Branding, Customer Experience, Customer Relationships, Positioning, Targeting