Customer Relationships

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• Open-Source Social Publishing Opens Doors for MarketersLynne Capozzi
  Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant ...
  Collaboration, Community, Customer Engagement, Customer Relationships, Landing Pages, Marketing Strategy, Social Media, User-Generated Content
• Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult BrandKimberly Smith
  Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers.
• Two Key Ways Email Can Boost Results in Other Channels
  "[O]nce you've created a regular email-communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other ...
  Creativity, Customer Relationships, Email Marketing
• Why You're Always Wrong and Your Customers Are Always RightAllen Weiss
  If you're like most people, you live in a world where blame often happens in a systematic and predictable way. People simply have a tendency to believe the fault lies ...
  Customer Experience, Customer Relationships, Customer Service
• Don't Make These Four Mistakes With Your Leads
  As you nurture your leads, it's important to remember what "nurture" means. Because the last thing you want is to treat leads too aggressively, and so create a sense of ...
  Customer Relationships, Lead Generation, Lead Nurturing
• 10 Tips for Building Customer LoyaltyChintan Bharwada
  Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently ...
  Brand Ambassadors, Branding, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
• This Won't Hurt a Bit
  "My dentist is Dr. Matt Stohl of Foothill Dental," writes DJ Waldow in an article at MarketingProfs. "As an email-marketing nut, instead of critiquing how he administers Novocaine or how ...
  Customer Relationships, Email Campaigns, Email Marketing
• Ease Their Separation Anxiety
  Conflicting views exist on the desirability of "service separation" for customers, say the authors of a new research report. Service separation occurs when a customer is "absent" from the "production" ...
  Customer Behavior, Customer Relationships, Targeting
• CEOs Rethink Customer Relationships as Business Complexity Grows
  Many CEOs are doubtful their companies can handle a volatile, increasingly complex business environment: 79% expect high or very high levels of business complexity over the next five years, and ...
  Customer Relationships, Customer Satisfaction, Forecasts, Research Summaries
• The Promises and Pitfalls of Translating Marketing ContentSwamy Viswanathan
  When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased ...
  Brand Loyalty, Customer Relationships, International Marketing, Keywords, Marketing Tips, ROI, Targeting, User-Generated Content, Websites
• I Told You It's Me, Not You!
  Recently, a MarketingProfs colleague called his cable company with a request to stop service at his address. When asked for his reason, he explained that he was a highly satisfied ...
  Customer Relationships, Email Campaigns, Email Marketing
• Achieving Relevance: Understanding and Connecting With ConstituentsBrandon Walsh
  Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy ...
  Branding, Customer Engagement, Customer Relationships, Personal Branding
• Of Brand Hijacks and PR Nightmares: A Tale of Two Brands and One FlubAngela Natividad
  You've heard about recent well-publicized PR nightmares for two major brands (Heinz and Southwest). How could those situations have been handled differently? Here are some ways.
  Blogging, Brand Equity, Customer Relationships, Twitter
• You're Fired!
  "I had a customer who made my blood pressure spike as soon as I heard she was on the phone," writes Scott McKain in a Pro article at the MarketingProfs ...
  Customer Relationships, Marketing Smarter, Recession
• 18 Use Cases That Show Business How to Finally Put Customers FirstJeremiah Owyang
  Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social ...
  CRM, Customer Relationships, Social Media
• I Prefer a Multiplex Relationship
  "It is increasingly common for suppliers in B2B settings to build multiple types of ties with their customers," a group of researchers recently noted in the Journal of Marketing. They ...
  B2B Marketing, Customer Engagement, Customer Relationships
• Event Attendance: IBM Gets Social
  When IBM suspected that a bad economy and widespread IT budget cuts would negatively affect attendance at its IMPACT 2009 SOA conference, it devised a strategy that used social networking ...
  Customer Relationships, High-Tech Marketing, Sales, Social Networking
• Say It With Pictures
  It's a new year! Time to take a fresh look at your strategic plan for the year ahead. What do you hope to achieve by December 31, 2010? Better customer ...
  Customer Behavior, Customer Relationships, Marketing Strategy
• Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be AskingChristina "CK" Kerley
  In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. B2Bs are missing out on super-sized opportunities ...
  B2B Marketing, Customer Relationships, Mobile Marketing
• May I Make This Annoying for You?
  "I was at my bank earlier this week, making a deposit, when I saw a display for VISA gift cards," recounts Drew McLellan at his Marketing Minute blog. "I needed ...
  Brand Positioning, Customer Relationships, Recession