Customer Relationships

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• Problem Solved: How Do I Turn a Touch Into a Relationship?Claire Coyne
  "Relationships don't just happen, they are built—one experience at a time," says Joel Book of ExactTarget. And lucky for us, Joel has mapped out the process of doing just that ...
  Customer Relationships, Email Marketing, Marketing Tips, Personalization, Writing
• The Top Five Ways to Attract and Keep Customers in Any EconomyBarry Densa
  The economy still stinks. But only if during the long-gone good times your business was on cruise control and you saw your customers as dollar signs and not people. Some ...
  Customer Acquisition, Customer Relationships, Customer Retention, Marketing Tips, Recession
• Touch up Your Touch-Points
  In this era of digital communications, your opportunities for connecting with customers, and of providing impressive service, have greatly expanded. But so, too, has the chance of disappointing—or even angering—those ...
  Customer Behavior, Customer Relationships, Testing
• Let's Go Steady
  "The problem with market research is that, while it can generate some pretty actionable insights, it's expensive," says Josh Bernoff at the Groundswell blog. "If you do surveys, it's always ...
  Customer Relationships, Market Research, Marketing Analytics
• The Anatomy of a Conversion PathAnna Talerico
  A well-designed conversion path does more than guide a user toward the ultimate goal of becoming a customer. It leads you and the user into a richer, better-informed relationship.
  Customer Relationships, Landing Pages, Segmentation, Website Design
• Sounds Good to Me!
  "I know I have said it a million times in speeches, articles and in person," writes Dylan Boyd at The Email Wars blog, "but telling someone 'thanks' is one of ...
  Customer Experience, Customer Relationships, Email Marketing
• Tips to Keep 'em Coming Back
  We all know the adage: It costs far more to get a new customer than to keep one you already have. And in today's economic climate, customer retention has become ...
  Customer Behavior, Customer Relationships, Customer Retention
• Earning Customer Raves: Make These Five Decisions, and Customers Will Grow Your Business for YouJeanne Bliss
  When you make decisions that respect and honor customers, you will earn their admiration and, eventually, their love. Then customers will begin to grow your business for you.
  Community, Customer Loyalty, Customer Relationships, Value Propositions
• Hey, Batter, Batter, Batter!
  If you've ever pitched the idea of creating an email preference center to your team, you know what a tough sell it can be. "I had a meeting this morning ...
  Customer Relationships, Email Marketing, Marketing Smarter
• Bearing Bad News: Six Ways to Reduce the Sting When Your Message StinksJonathan Kranz
  I can't promise you that by following these suggestions you'll recover from bankruptcy or resurrect your business. But you can move on with dignity. And, sometimes, when your organization faces ...
  Customer Relationships, Marketing Tips, Writing
• Penny Wise, Pound Foolish
  "Here's the scoop," writes Greg Verdino in a post at his blog. "I drive a Nissan Altima and I've been reasonably happy with it. It's neither the best car I've ...
  Brand Loyalty, Customer Relationships, Small Business
• You're Like the Air to Me
  In a recent post at the Online Marketing Blog, Adam Singer summarizes Charlene Li's keynote at Search Engine Strategies San Jose last summer. Co-author of the business bestseller Groundswell: Winning in ...
  Customer Engagement, Customer Relationships, Social Media, Social Networking
• VARs: Be Yourselves
  A value-added reseller's identity is not just about the vendors it keeps. In a tough economy and an ever-changing business environment, smart solution providers are working hard to promote their ...
  Branding, Customer Relationships, High-Tech Marketing, Sales
• I Love How I Hate You
  It strikes fear in the hearts of marketers worldwide: the dreaded online consumer complaint that goes viral. What's a good company to do when one angry customer threatens to destroy ...
  Customer Behavior, Customer Loyalty, Customer Relationships, Word-of-Mouth
• Write From Your Reader's PerspectiveDavid Fideler
  When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them. If that's not obvious, chances are they ...
  Copywriting, Customer Engagement, Customer Relationships, Personalization
• Transforming Customers Into a CommunityAdam Boyden
  When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They ...
  Community, Customer Relationships, Marketing Smarter, Segmentation, Social Networking, Twitter, Web Content
• Till Death Do Us Part
  If you were to visit the subscription page at The Atlantic magazine's website, you'd find an important note beneath the form for payment information. It reads: "By paying with a ...
  Customer Relationships, Small Business, Websites
• Three Strategies for Inspired Holiday Email in Tough TimesKaren Talavera
  The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, ...
  Creativity, Customer Relationships, E-Commerce, Email Marketing, Marketing Tips, Recession
• Marketing Gets SaaS-sy
  If you are assessing your company's readiness to add SaaS providers to your partner base, it's important to consider the strategic differences that underlie a SaaS strategy. "You'll need to ...
  Customer Relationships, High-Tech Marketing, Product Marketing, Sales
• Consultative Selling: Staying Above the Fray
  The economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit ...
  Collaboration, Customer Relationships, Economic Crisis, High-Tech Marketing, Sales