Customer Relationships

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• How to Create an eDialogSteve Tingas
  Everybody talks about creating a dialog with their online customers. Follow these steps to develop the online dialog you've always wanted.
  Customer Engagement, Customer Relationships, Measurement, Metrics, Segmentation
• Six Classic Mistakes...Email Newsletters Make Mark Brownlow
  In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you should correct right now.
  Customer Relationships, Metrics, Newsletters, Permission Email Marketing, Targeting, Websites
• Rev Up Your Writing
  Here’s how to write copy to nudge the brain in just the right way.
  Creativity, Customer Engagement, Customer Relationships, Web Content, Writing
• "Usability" for Better Customer Relationships Noel Franus
  You've heard about usability, and probably hoped your product or web site was usable. Learn what usability is really about, and how to put it into practice.
  Customer-Centric, Customer Relationships, Online Marketing, Personas, Websites
• In the Service of One-Night Stands? Matt Thomson
  You think you're dealing with a loyal customer? Dream on. Maybe it's just a series of one-night stands.
  Customer Engagement, Customer Experience, Customer Relationships, Customer Satisfaction, Services Marketing
• Most of What I Know about Marketing, I Learned Waiting on Tables
  Just what has waiting tables got to do with good marketing? Here's what good waiters know, and marketers could do well to focus on.
  Customer Relationships, Customer Satisfaction, Marketing Tips, Sales, Targeting
• Opting Options Dos and Don'ts
  Permission Marketing is the current jargon for the politically correct way to manage your customer relationships. Here's how to do your Permission Marketing with sensitivity, sense and style.
  Customer Experience, Customer Relationships, Email Marketing, Permission Email Marketing
• Buying is Not a Rational Decision
  If it's not rational, what is it? We often forget this basic idea in marketing, and forgetting it is deadly.
  Customer Experience, Customer Relationships, Sales
• Yo! It's MRC, Not CRM!
  Before using CRM (Customer Relationship Management software), you first need to really understand your customers. Read what the Grok says and then follow it up with our articles on ...
  CRM, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, E-Commerce
• A Letter About LoyaltyAllen Weiss
  We get letters from thoughtful visitors. Here is one on the subject of consumer loyalty. Everyone talks about loyalty, but here is a view that goes beyond the superficial.
  Customer Experience, Customer Relationships, Customer Retention
• May I MarketingBryan Culp
  Here's a short, clearly articlulated view of permission marketing. Consider the importance of the database and how it integrates into this marketing tactic.
  Customer Relationships, Marketing Tips
• The New E-Marketing RulesAllen Weiss
  This is an updated version of our debunking article. The point: There are no new e-marketing rules...just people who think there are.
  Branding, Customer Advisory Programs, Customer Engagement, Customer Relationships, E-Commerce
• Customer Loyalty is UnderwaterAllen Weiss
  E-tailers don't seem to be creating close relationships with customers, according to a new study by the Gartner Group. Could it be because of a lack of close relationships ...
  CRM, Customer Experience, Customer Relationships, E-Commerce