Demographics

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• Teen Girls and Brands: Social, Vocal, and Influential
  Teen girls today are influential social connectors who seek out information about brands from a wide range of sources and share that information frequently in their social circles, using a ...
  Community, Demographics, Research Summaries, Social Media, Word-of-Mouth
• Ownership of Untethered Gadgets Continues to Grow
  Far beyond the desktop, the digital world has expanded to an array of untethered devices: US consumers' adoption of laptop computers, cell phones, and other mobile gadgets continues to increase, ...
  Consumer Electronics, Customer Behavior, Demographics, Research Summaries
• Reaching Today's Digital-Savvy Chinese Consumers
  With a population of over 1.3 billion, not only does China have more Internet users than any other country, but 81.4% of Chinese consumers age 18-54 say surfing the Internet ...
  Customer Behavior, Demographics, Research Summaries
• Social Networking Among Older Adults Nearly Doubles
  Though young adults remain the heaviest users of social networking sites, older users are fueling much of the growth: 42% of online adults age 50+ now use social networking sites, ...
  Demographics, Research Summaries, Social Networking
• Get Some Family Values
  Your B2C business might ignore anyone who doesn't fit the profile of your usual customer. Why, for instance, would you target recent graduates when you normally sell your product or ...
  Demographics, Marketing Analytics, Marketing Smarter
• Social Media Popular Among Older Americans
  Social networking is not just for the young: 27% of Americans age 50+ say they now use social media websites, with Facebook the most popular—used by 23% of adults age ...
  Demographics, Research Summaries, Social Networking
• Blogosphere Dominated by Younger Americans
  The blogosphere is now dominated by younger adults age 21-35—those who have grown up during the blogging revolution—and bloggers in the US account for the plurality (29.22%) of blog posts ...
  Blogging, Customer Behavior, Demographics, Research Summaries
• Consumers OK With Scandalized Celebs' Endorsing Brands
  Three-quarters of Americans (74%) say when a celebrity endorser gets involved in a scandal, how they feel about the brands that the celebrity endorses is not affected, according to a ...
  Brand Equity, Demographics, Research Summaries
• What's Next for Ad Networks?Amy Manus
  Ad networks offer a flexible and more efficient way to reach and segment consumers. Advertisers can meet ambitious goals by leveraging the networks' mass reach, diverse targeting options, and flexible ...
  Advertising, Demographics, Segmentation
• SMS Marketing Reaches Users of All Ages
  Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of ...
  Customer Behavior, Demographics, Research Summaries, SMS
• Multicultural CPG Market: $520B by 2050
  By 2050, more than one-half of the US population will be non-white—African-American, Asian, or Hispanic—representing both a historic cultural shift and huge economic opportunity. The multicultural business opportunity for brands ...
  Demographics, Forecasts, Nielsen Data, Research Summaries, Segmented Research Data
• Kids and Gadgets: How Young Is Too Young?
  Most parents (61%) say the appropriate age for children to own their first cell phone is between 13 and 18, while over one-quarter (28%) say kids should have their own ...
  Customer Behavior, Demographics, Research Summaries
• Newspapers Still Reach the Affluent, Educated
  Newspapers are read by a critical mass of adults in the US on a daily and weekly basis, according to the latest Integrated Newspaper Audience (INA)* study from Scarborough Research.
  Customer Behavior, Demographics, Research
• For Seniors: A Kindler, Gentler Recession
  Americans 65+ have suffered less in this recession than other age groups, because most have already retired and downsized their lifestyle. Hardest hit have been those on the verge of ...
  Demographics, Recession, Research Summaries, Segmentation
• Is 18 the New 8?Ann Handley
  Yesterday, Verizon launched a new cell-phone service that will chaperone your kids (and alert you if they wander beyond a perimeter that you set for them, Poynter's Al Meanwhile, the ...
  Content, Demographics