Demographics

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• Women on Facebook Click Ads More, Younger Adults 'Like' More
  When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad ...
  Demographics, Facebook, Research Summaries, Women
• How to Reach Your Baby Boomer Audience [Slide Show]Christian Gulliksen
  If you're in business, you almost certainly sell a product or service to Baby Boomers. And they're aging. They might not be social media addicts, so you'll need an old-school ...
  Customer Engagement, Demographics, Direct Marketing, Social Media
• Twitter Use Reaches 13%, Strongest Among Minority Groups
  Some 13% of online adults in the US say they use Twitter, up from 8% who said so in November 2010, according to a new report by Pew Research. Meanwhile, ...
  Customer Behavior, Demographics, Research Summaries, Twitter
• Online Ad Targeting: Who's Most Likely to Act?
  Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on ...
  B2B Marketing, Customer Behavior, Demographics, PPC Campaigns, Research Summaries
• Six Social Media Archetypes and How to Reach Them
  Studies often classify us into demographics, psychographics or—more recently—by our "online influence" scores. The real question for today's social-savvy marketers is, What makes us connect and share in our digital ...
  Creativity, Demographics, Digital Marketing, Social Media
• Do You Really Know Your Customers? Marketing to a Rapidly Diversifying PopulationKaren Talavera
  The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, ...
  Advertising, Demographics, Marketing Tips, Segmentation, Testing
• Gen-Y Wants More Than Cool Brands
  Although a brand's coolness is important to up-and-coming Millennials, most surveyed Gen-Y Americans say a brand should be up-to-date (36%) and should have its own style (33%) to be appealing, ...
  Brand Equity, Customer Behavior, Demographics, Research Summaries
• LinkedIn Passes 100-Million Member MarkVahe Habeshian
  LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United ...
  Demographics, LinkedIn, Social Media, Social Networking
• Pew Profiles 'On-the-Go' Mobile Local News Consumers
  Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more ...
  Consumer Electronics, Demographics, Research Summaries, Smartphones
• Deal-a-Day Spending to Reach $3.9B by 2015
  US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from ...
  Customer Behavior, Demographics, Forecasts, Research Summaries
• Five Myths About the Youth Market: BustedAmy Henry
  The youth market is hotly pursued by scores of brands in so many industries. But the youth demographic is fraught with myths. To help reinvent your marketing efforts and boost ...
  Demographics, Marketing Smarter, Marketing Tips
• Younger Generations Using Social Channels to Find Websites
  Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger ...
  Customer Behavior, Demographics, Research Summaries, Search Engine Marketing, Social Media
• Facebook and Twitter Age Profiles Shifting
  Visitors age 35-54 comprised 35.4% of Facebook's user base in December 2010, down 3.6 percentage points from a year earlier, while Facebook's share of its youngest users (under age 18) ...
  Customer Behavior, Demographics, Research Summaries, Social Media
• Millennials Hooked on Social Networking
  Millennials depend on social networking sites more than any other age group for personal connections and self-expression—but Gen-X adults are most likely to value recommendations about products and services on ...
  Customer Behavior, Demographics, Research Summaries, Social Networking
• Americans Spending More Time on Twitter
  The amount of time online Americans spent tweeting and reading tweets on Twitter grew an estimated 18.9% in 2010, while the number of US online adults paying a monthly visit ...
  Customer Behavior, Demographics, Experian Hitwise Data, Research Summaries, Twitter
• Online Video Now Playing in the C-Suite
  Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video ...
  Customer Behavior, Demographics, Recession, Research Summaries, Videos
• Affluent Gen-Y Hooked on Social Media, Brands
  Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) ...
  Customer Behavior, Demographics, Facebook, Research Summaries, Social Networking
• Senior Execs More Optimistic About Business Improving
  More than one-half of senior executives (56%) say they are optimistic about business prospects in their industries over the next six months, up 11 percentage points from the 45% who ...
  Demographics, Forecasts, Research Summaries
• Younger Execs Driving Mobile Use in C-Suite
  Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey ...
  Consumer Electronics, Customer Behavior, Demographics, Research Summaries, Smartphones, Social Networking
• Twitter Use Higher Among Women, Minority Groups
  Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a ...
  Demographics, Research Summaries, Segmented Research Data, Twitter