Demographics

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• #SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital ReportAngela Natividad
  This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest ...
  Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, Gen Z, Millennials, Mobile Marketing, Pinterest, Social Media, SocialSkim, Technology, Twitter
• Social Network Data: Usage Trends, Demographic ProfilesAyaz Nanji
  Facebook remains by far the most popular social media site in the United States, according to a recent report from the Pew Research Center's Internet and American Life Project.
  Demographics, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• #SocialSkim: Facebook Interest Lists, Pinterest Picks, Socnets Teens Like, More!Angela Natividad
  Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch ...
  Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!Angela Natividad
  Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand ...
  Advertising, Branding, Consumer Electronics, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Interactive Marketing, Marketing Strategy, Mobile Marketing, Small Business, SMBs, Social Media, SocialSkim, Twitter, Web Content
• #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!Angela Natividad
  School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post ...
  Advertising, B2C, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Retail Marketing, Social Media, Social Networking, Twitter, Web Content
• Get to Know Generation Z: Marketing's Next Big Audience [Infographic]Verónica Jarski
  Generation Z might not be buying your products yet, but its consumption patterns and behaviors will soon inspire big changes in your marketing.
  Customer Behavior, Customer Insight, Demographics, Social Media
• Six Tactics for Successfully Marketing to MillennialsDave Hawley
  Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics ...
  Advertising, Data, Demographics, Marketing Communications, Marketing Strategy, Millennials, Social Media, User-Generated Content
• Five Ways to Take Advantage of the Extended Back-to-School SeasonTim McMullen
  Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its ...
  B2C, Customer Acquisition, Customer Behavior, Customer Relationships, Demographics, Positioning, Retail Marketing, Social Media, Videos
• Three Things Women Want Businesses to Know About ThemAliza Freud
  Curious about how to best reach women consumers? At a network of over a quarter of a million women, the following themes have emerged as what female consumers want from ...
  Customer Behavior, Customer Insight, Customer Relationships, Demographics, Women
• Empty-Nester Women: Independent, Tech-Savvy, and SkepticalAyaz Nanji
  Empty-Nester women view themselves as independent individuals who actively stay current with ongoing trends and technology, according to a recent report from Influence Central.
  Customer Behavior, Demographics, Research Summaries, Survey Data
• Men vs. Women on Instagram [Infographic]Verónica Jarski
  Who uses Instagram more: men or women? And what top brands do they prefer to follow on Instagram? Here's a look at the differences between men and women's use of ...
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, Instagram, Smartphones, Social Media
• How Women and Men Use Social Media and Mobile [Infographic]Verónica Jarski
  Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following infographic.
  Consumer Electronics, Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Smartphones, Social Media, Women
• #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!Angela Natividad
  This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what ...
  Advertising, Career Management, Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• How Older Americans Are Using the Internet and Mobile DevicesAyaz Nanji
  Some 59% of Americans age 65 or older report they now go online, a six percentage point increase from 2012, according to a recent report from the Pew Internet and ...
  Customer Behavior, Demographics, Research Summaries, Survey Data, Technology
• How Loyal Are Millennials to Brands?Ayaz Nanji
  Some 64% of Millennials say they feel at least as much brand loyalty to their favorite brands as their parents do to their own favorite brands, according to a recent ...
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Demographics, Marketing Strategy, Research Summaries, Survey Data
• What Does Social Media Growth Look Like? [Infographic]Verónica Jarski
  Marketers often talk about how social media is growing... but what does that mean exactly? Here's a look at some facts regarding the growth and use of social media.
  Customer Behavior, Demographics, Facebook, Google+, Instagram, Pinterest, Social Media, Social Networking, Twitter
• How (and Why) Millennials Interact With Brands on Social NetworksAyaz Nanji
  For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the Center for Marketing Research ...
  Demographics, Direct Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Teens Remain Very Active on FacebookAyaz Nanji
  Despite reports over the past year that teens have fallen out of love with Facebook, the demographic remains highly active on the social network, according to a recent report from ...
  Content, Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Social Network Data: Growth Trends, Engagement Levels, and Demographic ProfilesAyaz Nanji
  Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and ...
  Demographics, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• User Age Profiles of the Top Social NetworksAyaz Nanji
  The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex.
  Demographics, Facebook, Google+, Instagram, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data