E-Commerce

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• Wireless Web Browser WoesAllen Weiss
  Sprint's service is lousy, and they make it hard to upgrade to the wireless web. But will the rest of the cell phone industry follow by stranding customers with ...
  Customer Experience, Customer Service, E-Commerce, Mobile Marketing, Web Browsers
• Trailblazers on the InternetAllen Weiss
  Venture capitalists have been talking a lot about the "myth" of the first mover advantage. But they are responsible for saying the net was a land grab and pushing ...
  E-Commerce, Marketing Inspiration, Positioning
• Build a Better Tree House for Your Stuff!
  The cool thing about a cyberspace tree house is that you get to grow the tree! Design? Crucial. Blueprints? Awesome. You've got to plan it all out. What do ...
  Customer Engagement, E-Commerce, Positioning, Pricing, Sales, Targeting
• So You Think You Need an In-Site Search Engine?
  More often than not, in-site search engines are just another way to bog down your customer with technology. Here's why in-site search engines typically don't work.
  Customer-Centric, Customer Experience, E-Commerce, Website Design, Websites
• Customer Loyalty is UnderwaterAllen Weiss
  E-tailers don't seem to be creating close relationships with customers, according to a new study by the Gartner Group. Could it be because of a lack of close relationships ...
  CRM, Customer Experience, Customer Relationships, E-Commerce
• Are People Getting Stuck in Your GUI?
  The GUI (graphical user interface) plays a simple role, but designing a GUI that’s simple for your shopper isn't a simple matter.
  Customer Engagement, Customer Experience, E-Commerce, Website Design
• E-Business the Old Fashioned Way?
  What does Dale Carnegie have to do with ebiz? The people at Grokdotcom.com think there is a lot you can learn from this old master of people skills.
  Customer Engagement, Customer Experience, E-Commerce, Newsletters, Personalization
• Demand Side Capitalism in the New MarketAllen Weiss
  Another fallacy of Internet startups is thinking they can create needs. We argue that not even the PC industry created needs, nor did Amazon. You might not agree, so ...
  Customer Engagement, E-Commerce, Marketing Smarter
• Some Helpful Hints for Purchasing at an AuctionMichael A. Kamins
  You get a lot of perspective on on-line auctions from industry analysts, but how about from an auctioneer's son turned Marketing Professor?
  E-Commerce, Marketing Tips
• Would You Trust This Face
  Sucessful e-commerce appears to depend on trust. But how do you design your web presence to enhance consumer's trust? Here are some fiindings on usability's association with feelings of trust ...
  Customer Experience, E-Commerce, Marketing Tips, Website Design
• Marketing is Not Sales
  We've said it before. Sales is a part of marketing. Here, the folks at Grokdotcom explain why this is often the neglected part on the web.
  Advertising, Collaboration, Customer Experience, E-Commerce, Online Marketing, Websites
• Will Pricing Innovations on the Web Survive?Allen Weiss
  Iderive.com has a new pricing model for the web. Will it survive? In fact, will any of the new pricing models, like that of Priceline.com, survive?
  Advertising, E-Commerce, Pricing, Targeting
• Revisiting the Tortoise and the Hare
  The Tortoise and the Hare. And the moral is the same: slow and steady wins the race. Focus on the task at hand, single-mindedly see it through, and the gold ...
  Customer Experience, E-Commerce, Positioning
• It's Time to Go Beyond "Gee Whiz"
  Here's an article that will keep your marketing on track. The people at Grokdotcom explain why you should leave the “gee whiz” stuff for the avant-garde who dare to go ...
  E-Commerce, Sales, Website Design