E-Commerce

Topics » Articles » E-Commerce

• 3 Steps to Optimizing Your Web Site's SearchWil Reynolds
  Are you going to help your users find what they are looking for quickly and easily, or not?
  Customer Experience, E-Commerce, Keywords, Search Engines, Testing, Web Analytics, Websites
• Strategizing Your Next Move in the Global GameKarin Schaff-Glazier
  All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.
  Brand Awareness, Channel Marketing, Collaboration, E-Commerce, International Marketing, Local Marketing, Management, Websites
• Borrowing a Page from Amazon's BookWil Reynolds
  Amazon may not be a beautiful site, but it does what it is intended to do -- sell products easily. And it does it quite well.
  E-Commerce, Online Marketing, Testing, Websites
• How to Double Your Sales (Without Doing Much)Dana Blankenhorn
  There’s an epidemic online, and it may be infecting your sales. It’s the epidemic of abandoned shopping carts.
  Customer Experience, Customer Satisfaction, E-Commerce, Online Marketing, Sales
• How Important Is The Look And Feel Of Your Website?Gerry McGovern
  our website must look good. But it also needs to deliver the goods. Winning on the Web can be like running a marathon: Complex and beautiful may win awards, but ...
  Collaboration, E-Commerce, Website Design
• 10 Profit Boosting Holiday TipsCorey Rudl
  The clock is ticking: Now IS NOT the time to start trying to do things like setting up an affiliate program or optimizing your search engine rankings. Instead, what ...
  Advertising, Copywriting, E-Commerce, Email Campaigns, Landing Pages, Marketing Tips
• How to Grow Your E-Mail ListJeremy Bachmann
  Do you have a lot of customers, but you haven't done a good job of assembling an email list? Here's five techniques for growing your email list as a marketing ...
  Collaboration, Customer Relationships, E-Commerce, Email Lists, Email Marketing, Marketing Tips
• The Search For Seducible MomentsJared M. Spool
  How do you clue your users in to your site's particular benefits? If you offer something that is unique to your organization (and chances are that you do--that's why you're ...
  Advertising, Customer Experience, E-Commerce, Product Marketing, Websites
• Songs in the Key of SuccessDana Blankenhorn
  Contrary to what you read in the newspapers, a lot of e-commerce and content Web sites are finding success in 2002. Each success teaches a different lesson. But all the ...
  Brand Positioning, E-Commerce, Email Lists, Targeting, Websites
• What Web Developers Can Learn from RetailersStern Dixon
  Trouble is, most web sites are still designed and developed by IT professionals, and ruled by the IT mindset. IT believes that a well-designed web site should allow you to ...
  Customer Engagement, E-Commerce, Online Marketing, Web Copy, Website Design, Websites
• The Art of E-shoppingAndrea Learned
  Lest you naively launch an effort to understand every detail of e-tailing, Lauren Freedman will quickly remind you: “Shopping is not and never will be a science.”
  Customer Experience, Customer Retention, Customer Service, E-Commerce, Websites
• Managing Channels for ResultsAdam J. Fein
  Supply chains and marketing channels are being redrawn as e-business, consolidation, and integrated supply alter the relationship between manufacturer, distributor and customer. How can manufacturers best leverage their existing industrial ...
  B2B Marketing, Channel Marketing, Collaboration, Customer Relationships, E-Commerce
• Advice for a Growing NicheDana Blankenhorn
  If you’re looking to advise people in Web commerce today, it’s best to look where money is being made. There is such a niche, a niche that has transformed its ...
  E-Commerce, Email Lists, Testing, Website Design
• What Women Want...OnlineAndrea Learned
  What women want is the eternal mystery. You want to reach women with your wonderful widget. They don’t yet realize that they need your widget at all. So what do ...
  E-Commerce, Marketing Tips, Online Marketing, Referrals, Testimonials, Women, Word-of-Mouth
• Why Amazon Succeeds -- And Why It Won't Help YouJared M. Spool
  Amazon has one of the best on-site search capabilities on the Web. But surprisingly, the reason why it works so well is likely to be the same reason why search ...
  Customer Experience, E-Commerce, Keywords, Website Design
• Applying Old Rules in a New Technology AgeRon Maggiore
  It is no secret that selling is hard...no matter the platform. Consider that when a website is the first contact a potential customer has with a business, the challenges to ...
  Customer Experience, Customer Service, E-Commerce, Website Design
• Email Marketing Isn't Just About EmailMark Brownlow
  The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign.
  Collaboration, E-Commerce, Email Marketing, Landing Pages, Websites, White Papers, Writing
• 20 Tips and Traps of Internet MarketingGregg Meiklejohn
  A non-technical perspective on Web marketing: Think of it as Web marketing for the technologically challenged.
  E-Commerce, Marketing Tips, Online Marketing, Search Engines, SEO, Testing, Web Copy, Website Design
• The Six Costliest Mistakes You Can Make in Marketing to WomenAndrea Learned
  If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too.
  Customer Service, E-Commerce, Marketing Smarter, Segmentation, Targeting, Website Design, Women
• Web Site Usability: Strategies for Categorizing Categories Jared M. Spool
  Jared takes on some big questions: How should your web site be organized? Does order matter? What can you leave out and can you leave in? Listen up: Here is ...
  Customer Behavior, Customer Experience, E-Commerce, Web Content, Website Design