E-Commerce

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• Why and How You Should Be Using Triggered Email, Part 3Karen Talavera
  Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell and reactivation campaigns can boost conversion.
  Creativity, E-Commerce, Email Campaigns, Email Marketing, Personalization
• Groupon Leading Pack in Social Deal-Making
  Fast-growing Groupon is enjoying prominence in the social deal-making market, accounting for 79% of US Internet traffic to group coupon sites for the week ended November 27, 2010, while second-ranked ...
  E-Commerce, Experian Hitwise Data, Research Summaries, Social Media
• Cyber Monday Surpasses $1B in Record US Spending
  Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 ...
  Customer Behavior, E-Commerce, Research Summaries
• Holiday Online Retail Spending Up 13%
  US retail e-commerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, up 13% from the same period in 2009, according to comScore. Spending ...
  Customer Behavior, E-Commerce, Research Summaries
• Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber MondayJoe Manna
  Large retailers can count on Black Friday to turn their books from red to black, and online retailers have Cyber Monday to cash in afterward. This year, though, we also ...
  Customer Acquisition, Customer Engagement, E-Commerce, Google, Marketing Tips, Small Business, Social Media
• Why Amazon Doesn't Understand Social CommerceLeigh Duncan-Durst
  Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear ...
  Blogging, Customer Engagement, Customer Relationships, E-Commerce, Social Media, Word-of-Mouth
• Cha-Ching! Online Retail Is Back (for Now)
  US online retail spending reached an estimated $32.1 billion in the third quarter of 2010, up 9% from $29.6 billion a year earlier, and the fourth consecutive quarter of positive ...
  Customer Behavior, E-Commerce, Research Summaries
• Three Brilliant Lessons From Gilt.com
  "To say that Gilt.com is on fire may be something of [an] understatement," says Rohit Bhargava at the Influential Marketing Blog. "The site, which features daily special sales of luxury ...
  Creativity, E-Commerce, Small Business, Web Content
• Four Ways to Optimize Your E-Commerce Website
  "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
  E-Commerce, Search Engine Marketing, Web Copy, Website Design
• Four Tips for E-Newsletter Success
  Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter ...
  E-Commerce, Email Marketing, Website Design
• Top-Gaining Site Categories in July Led by Gambling
  Interest in the annual World Series of Poker Tournament drove US Web traffic to online gambling sites in July 2010, while more than 170 million consumers visited an online retail ...
  Digital Marketing, E-Commerce, Research Summaries, Websites
• How Miracle-Gro Uses Email to Grow Offline Sales
  "One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it's almost nostalgic to think of using email solely to promote offline ...
  Case Studies, Customer Satisfaction, E-Commerce, Email Marketing
• E-tailers Sending High Volumes of Email to Inactive Subscribers
  Most top-brand online retail marketers ignore signs of inactivity among their email subscribers, and continue to send email messages at steady and frequent rates, despite their subscribers' lack of response ...
  Customer Behavior, E-Commerce, Email Lists, Research Summaries
• Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce SiteAdam J. Thompson
  E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these ...
  E-Commerce, Keywords, Marketing Tips, SEO, Web Content, Website Design, Writing
• Wake up Your Customers with New Subcategories
  At first look, the task of arranging a category of products for your customers to choose from may seem to be relatively simple, say the authors of a new research ...
  Customer Behavior, E-Commerce, Product Management
• How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store SalesStephanie Miller
  Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason ...
  Case Studies, Customer Engagement, E-Commerce, Email Marketing, Newsletters, Sales
• Now That's a Serious Tradeoff
  As direct marketers know all too well, the obligation to collect taxes from Internet and catalog sales depends on whether a retailer has a "physical presence" in a customer's state. ...
  Channel Marketing, Customer Behavior, E-Commerce
• E-commerce Spending Accelerates 10% in Q1
  Bolstered by upper-income consumer spending, US retail e-commerce sales reached an estimated $34 billion in the first quarter of 2010, up 10% from a year earlier—the largest increase in spending ...
  Customer Behavior, E-Commerce, Research Summaries, Sales
• Calling All Ugly Ducklings
  Earlier this year, eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando. The objective: The bloggers were to select one reader each for a full-on ...
  Blogging, E-Commerce, Social Media
• Online Shoppers Value Reviews, Ratings, Search
  Online research is central to consumer shopping behavior: 50% of online shoppers say they conduct research online for at least one-half of their purchases, and 64% consistently read online reviews ...
  Customer Behavior, E-Commerce, Research Summaries, Word-of-Mouth