E-Commerce

Topics » Articles » E-Commerce

• What Online Shoppers Value Most in Their Favorite Retailer [Infographic]Ayaz Nanji
  Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• The Inner Workings of Advertising on Amazon [Infographic]Laura Forer
  Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work ...
  Advertising, Digital Marketing, E-Commerce
• The 5Ws of Experience-Driven Commerce [Infographic]Laura Forer
  Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.
  Customer Experience, E-Commerce, Websites
• 22 Tips to Help Make Free Shipping Profitable [Infographic]Laura Forer
  Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?
  B2C, Customer Behavior, Customer Experience, E-Commerce, Retail Marketing
• Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand
  It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing ...
  Content, E-Commerce, Instagram, Social Media, User-Generated Content
• Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir Palnitkar
  A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
  B2C, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Retail Marketing
• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• What Is Dropshipping, and Is It Best for Your Online Retail Business?Augustin Kennady
  E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your ...
  Digital Marketing, E-Commerce
• Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]Laura Forer
  Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing ...
  Advertising, Digital Marketing, E-Commerce
• What You Need to Know to Livestream Like a Pro [Infographic]Laura Forer
  See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.
  Content, E-Commerce, Social Media, Videos
• Social Media as the New E-Commerce Platform [Infographic]Laura Forer
  Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.
  E-Commerce, Retail Marketing, Social Business, Social Media
• Five Customer Habits to Keep in Mind When Creating Your Online ShopAnja Skrba
  Your customers drive your business, so consider their habits when you're setting up your e-commerce site.
  E-Commerce, Retail Marketing
• The Demographics and Motivations of Amazon Shoppers [Infographic]Ayaz Nanji
  Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon.
  Demographics, E-Commerce, Research Summaries, Retail Marketing
• Email Personalization: What Consumers Want From Retailers [Infographic]Ayaz Nanji
  Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield.
  E-Commerce, Email, Email Marketing, Personalization, Research Summaries, Retail Marketing
• How Chatbots Can Help Your E-Commerce [Infographic]Laura Forer
  Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
  B2B Marketing, B2C, Customer Communications, Customer Engagement, Customer Service, E-Commerce, Marketing Strategy, Technology
• Why Consumers Leave E-Commerce Sites and Apps Without PurchasingAyaz Nanji
  High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver.
  Customer Behavior, E-Commerce, Research Summaries, Websites
• Four Dangerous Traps Online Marketers Must AvoidMateusz Sobieraj
  With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how ...
  Advertising, E-Commerce
• The Retail Email Marketing Tactics Consumers Appreciate MostAyaz Nanji
  Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group.
  E-Commerce, Email, Email Marketing, Personalization, Research Summaries, Retail Marketing
• The Buying, Device, and Content Behavior of Amazon CustomersAyaz Nanji
  Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy ThemBarry Feldman
  Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of ...
  B2C, Customer Behavior, E-Commerce, Multichannel Marketing, Retail Marketing, Website Design, Websites