E-Commerce

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• How to Keep Your Content Marketing Shelves Stocked
  Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty ...
  Content, Content Marketing, E-Commerce, Writing
• Consumers More Willing to Share Info With Retailers Than Social Networks
  Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to ...
  Advertising, Customer Relationships, E-Commerce, Mobile Marketing, Research Summaries, Social Media
• Will Mobile Commerce Overtake E-Commerce? [Infographic]
  How vital is mobile commerce becoming? Worldwide, mobile commerce is set to hit $119 billion by 2015. The projected amount of retail purchases made online by 2014 is 54%.
  Customer Behavior, E-Commerce, Mobile Marketing, Sales, Websites
• Amazon Trouncing Google as First Stop for Shoppers
  Consumers tend to prefer starting their online purchasing research with Amazon rather than Google: 30% of online buyers surveyed say they began researching their most recent online purchase via Amazon, ...
  Advertising, Consumer Electronics, E-Commerce, Google, Research Summaries
• Easier Product Returns Offer Big Opportunities for Retailers
  Asked which aspects of e-tail shopping they'd like retailers to improve, 58% of online shoppers cite free or discounted shipping, while 42% cite ease of returns and exchanges and 38% ...
  Advertising, Customer Loyalty, Customer Satisfaction, E-Commerce, Research Summaries, Web Content
• The Importance of 'Free'
  When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out ...
  Customer Behavior, Customer Relationships, E-Commerce, Pricing
• Portable Purchasing: Trends in Shopping via Tablets, Smartphones
  Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Smartphones
• Email Content Still Most Likely to Influence Buying Decisions
  Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email ...
  Content, Customer Behavior, Direct Marketing, E-Commerce, Email, Research Summaries
• Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]
  When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that ...
  Content, Content Marketing, Customer Evangelists, E-Commerce, Pinterest, Social Media
• Small Merchants Embracing Facebook Commerce
  With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according ...
  Advertising, E-Commerce, Facebook, Research Summaries, Small Business
• Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]Christian Gulliksen
  The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet—and you've got to be ready for what comes next. Here are four trends any successful ...
  Digital Theory, E-Commerce, Forecasts, Marketing Smarter, Marketing Strategy, Metrics, Search Engine Marketing, Social Networking
• Seven Tablet and Mobile Trends to Expect in 2012Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  Consumer Electronics, Customer Experience, Digital Theory, E-Commerce, Forecasts, Mobile Marketing, Smartphones, Social Networking, Website Design
• Websites Trump Social Media for Finding Holiday Deals
  When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications ...
  E-Commerce, Research Summaries, Social Media, Websites
• How Your Customers and Analytics Can Help Increase Online SalesNick Stamoulis
  Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost ...
  Customer Engagement, E-Commerce, Email Lists, Marketing Analytics, Sales, Websites
• Top Shopping Tools: Web Browsers, Smartphones, and Facebook
  Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via ...
  Digital Marketing, E-Commerce, Facebook, Research Summaries, Smartphones
• How to Streamline Site Navigation to Attract and Retain CustomersShaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your ...
  Brand Equity, Customer Behavior, Customer Engagement, E-Commerce, Web Content, Website Design
• Free Shipping Day Drives Holiday E-tail Sales to $30.9B
  US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from ...
  Customer Behavior, E-Commerce, Promotions, Research Summaries
• Cyber Monday Reaches $1.25B in Record US Spending
  US retail e-commerce spending for the first 28 days of the November-December 2011 holiday season totaled $15.0 billion, up 15% over the corresponding days in 2010, as Cyber Monday recorded ...
  Customer Behavior, E-Commerce, Research Summaries, Sales
• Smartphone Users Quickly Abandon Bad Mobile Shopping Experiences
  People who shop via smartphone expect mobile websites to deliver fast and easy interactions loaded with rich content, and most (80%) mobile shoppers are willing to abandon mobile sites when ...
  Customer Behavior, E-Commerce, Research Summaries, Smartphones
• Shoppers Gearing Up for Cyber-Monday Deals
  Cyber Monday is gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of surveyed consumers say they plan to shop on Cyber Monday 2011, whereas nearly the same proportion ...
  Customer Behavior, E-Commerce, Research Summaries