Email Subject Lines

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• Is 'Free' Still a Dirty Word?
  "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
  Content, Email Deliverability, Email Marketing, Email Subject Lines, Testing
• Five A/B Tests You Should Use
  "A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger. With A/B testing—which simply ...
  Email Campaigns, Email Deliverability, Email Subject Lines, Testing
• Using Subject-Line Symbols to Get Noticed
  "In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics." A perfect example of a ...
  Creativity, Customer Experience, Email Subject Lines
• Four Tips for a Terrific Headline
  "It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
  Copywriting, Customer Engagement, Email Subject Lines, Web Copy, Writing
• Three Tips for High-ROI Calls to Action
  Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
  Customer Engagement, Email Marketing, Email Subject Lines, Lead Generation
• Do You Still Email Like It's 1999?
  "Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
  Email, Email Lists, Email Marketing, Email Subject Lines, Measurement
• Four Tips for Subject-Line Success
  Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's ...
  Copywriting, Customer Engagement, Email Subject Lines
• 12 Ways to Strengthen Your Call to ActionLeigh Dow
  Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls ...
  Customer Behavior, Email Marketing, Email Subject Lines, Writing
• Email Like It's 2012, Not 1999Karen Talavera
  No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing ...
  Email, Email Lists, Email Marketing, Email Subject Lines, Metrics
• Four Tips for Generating Leads With Email
  "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
  Email Marketing, Email Subject Lines, Lead Generation, Writing
• The Importance of Variety in Email Campaigns
  Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
  Copywriting, Email Campaigns, Email Subject Lines
• The Hazards of a 'Bad News' Email Subject Line
  There's a good chance you've gotten email with the phrase "bad news" in the subject line.  "It has been used by a number of Internet marketers to increase response rates, notably ...
  Copywriting, Customer Behavior, Email Marketing, Email Subject Lines
• Eleven Tips for Crafting a Pitch That Wows JournalistsMary Reed
  Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their ...
  Content, Creativity, Email Subject Lines, Marketing Tips
• What's Wrong With Your Email: A Second Look at Proven Attention GrabbersOlga Taylor
  When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation ...
  B2B Marketing, Copywriting, Email Marketing, Email Subject Lines, Spam
• Email Creative: Standing Out From the CrowdKaren Talavera
  With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The second half of that battle is standing out from the ...
  Copywriting, Creativity, Email Marketing, Email Subject Lines, Marketing Tips
• Email Metrics: Open, Click Rates Highest in the Morning
  Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also ...
  Email Marketing, Email Subject Lines, Research Summaries, Smartphones
• Five Tips for Creating Effective Transactional Emails
  "Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
  E-Commerce, Email Marketing, Email Subject Lines, Marketing Tips
• Want to Create Email Marketing Value? Check Out the Direct Mail in Your MailboxRyan Morgan
  Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email ...
  Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips, Segmentation
• How to Make the 'Nudge Effect' Work for You
  "You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a ...
  Customer Behavior, Email Marketing, Email Subject Lines
• Three Tips for Gaining Excellent Click-Through Rates
  Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  Content, Email Marketing, Email Subject Lines, Newsletters, Testing