Email Subject Lines

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• URGENT: Bussiness moneys for you Dear, sir!! A Reformed Spam Writer Helps You Stay Out of the Junk FolderAnna Goldsmith
  About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, ...
  Email Marketing, Email Subject Lines, Marketing Tips, Spam, Writing
• Two Subject-Line Traps to Avoid
  If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or ...
  Copywriting, Email Marketing, Email Subject Lines
• Gone Phishing: Why eBay Emails Can Be Hard to TrustDJ Waldow
  People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from ...
  Customer Behavior, Email Marketing, Email Subject Lines, Links, Personalization, Spam
• Email Metrics: Open and Click Rates Decline
  Email open and click-through rates declined sharply in 2009, especially in the latter half of the year, with performance levels varying dramatically by industry and email list size, according to ...
  Customer Behavior, Email Marketing, Email Subject Lines, Research Summaries
• It's a Tip, Not a Commandment
  Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
  Creativity, Email Marketing, Email Subject Lines, Marketing Tips
• If My Dentist Understands Email Marketing, So Can You!DJ Waldow
  Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't ...
  Copywriting, Email Marketing, Email Subject Lines, Personalization, Social Media
• Email Users Take Risks With Spam
  Email users look for a variety of signs to identify spam in their inboxes: 75% look at senders' names or addresses and 67% look at subject lines, while approximately one-half ...
  Email Subject Lines, Research Summaries, Spam
• When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the GameDJ Waldow
  A best-practice is the generally preferred practice, one that will make your company more money, thus making your boss happy, which in turn will make you happy. If it were ...
  Email Marketing, Email Subject Lines, Marketing Tips, Testing
• Beer Budget, Champagne Style
  You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
  Copywriting, Email Marketing, Email Subject Lines
• [Your Name Here]
  Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
  Email Marketing, Email Subject Lines, Personalization
• Email Marketing Tips for the 2009 Holiday SeasonAlex Williams
  The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a ...
  Brand Awareness, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips
• OK, OK, so I Screwed Up
  Despite your commitment to following best practices, you might still commit minor email-marketing sins on occasion. Well, take heart: You are not alone. In a post at the Email Experience ...
  Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Don't Become a Frenemy
  "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
• Four in Ten Email Marketers Don't Test
  Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren't testing at all, according to an eROI study.
  Email Marketing, Email Subject Lines, Research, ROI, Testing
• A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and SegmentSteve Adams
  Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and ...
  Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
• Case Story: Boosting Email-Subscriber SatisfactionStephanie Miller
  Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two ...
  Case Studies, Customer Experience, Email Campaigns, Email Marketing, Email Subject Lines
• Mom Probably Knows Best
  In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing ...
  Email Marketing, Email Subject Lines, Videos
• Getting Testy Again and Again
  "Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
  Copywriting, Email Marketing, Email Subject Lines, Testing
• Nobody Likes a Wild-Goose Chase
  Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
  Email Marketing, Email Subject Lines, Landing Pages
• Try not Pitching at All
  Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
  Blogging, Email Subject Lines, Social Media, Taglines