Email Subject Lines

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• The Impact of Saying Thanks in Email Subject LinesAyaz Nanji
  Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]Laura Forer
  Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails ...
  Email Marketing, Email Subject Lines, Marketing Communications, Testing
• Master Your Holiday Email Marketing Campaigns With These Eight TipsScott Heimes
  Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to ...
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Personalization
• 10 Ways to Ruin an Email Campaign [Infographic]Laura Forer
  Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of ...
  Content, Customer Communications, Email, Email Campaigns, Email Marketing, Email Subject Lines, Newsletters, Writing
• 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)Pawan Kumar
  These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Email Subject Lines, Promotions, Retail Marketing
• Email Subject Line Length: Is Brevity Better?Ayaz Nanji
  Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Writing
• How Holiday-Themed Email Campaigns PerformAyaz Nanji
  Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Retail Marketing
• Boost Your Email ROI by Improving Your Copy's ReadabilityTrisha Randolph
  As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it ...
  Content, Copywriting, Email, Email Marketing, Email Subject Lines, Writing
• How to Write Compelling Email Content Customers Want to Read [Infographic]Laura Forer
  Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.
  Content, Email, Email Campaigns, Email Marketing, Email Subject Lines, ROI, Writing
• How Special Offers in Email Subject Lines Impact PerformanceAyaz Nanji
  Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• Emails Sent by Marketers on Mondays Have More MistakesAyaz Nanji
  Emails sent by marketers on Mondays have more errors in their subject lines, on average, compared with emails sent on other days of the week, according to research from Boomerang.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• How to Improve Email Open Rates [Infographic]Laura Forer
  If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates.
  Content, Customer-Centric, Email, Email Campaigns, Email Marketing, Email Subject Lines, Personalization, Writing
• The Perfect Cart-Abandonment Email [Infographic]Ayaz Nanji
  Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• 12 Examples of Killer Email Campaigns From 2016 [Infographic]Laura Forer
  Kick off 2017 with the latest top 10 list–plus two bonus entries–and get inspired by some of the top emails from the past year.
  Email, Email Campaigns, Email Marketing, Email Subject Lines
• The Best-Performing Words in Holiday-Themed Email Subject LinesAyaz Nanji
  Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from ...
  Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• How to Write an Email That Gets Opened, Read, and Responded to [Infographic]Verónica Jarski
  About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.
  Content, Customer Engagement, Email, Email Marketing, Email Subject Lines, Sales
• What Do Journalists Like to See in PR Email Subject Lines?Ayaz Nanji
  Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl.
  Email, Email Subject Lines, Press Releases, Public Relations, Research Summaries, Survey Data
• Five Simple but Often Overlooked Ways to Boost Your Email MarketingMeera Kothand
  Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed ...
  Email, Email Campaigns, Email Hygiene, Email Marketing, Email Subject Lines
• Go for the Email Gold by Using These Winning Strategies [Infographic]Verónica Jarski
  Win more business by using these medal-worthy email marketing strategies.
  Content, Customer Engagement, Email, Email Marketing, Email Subject Lines, Marketing Strategy
• Marketers Can Win the Big Data Game by Playing It SmartDave O'Flanagan
  Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want.
  Behavioral Marketing, Big Data, Content, Customer Engagement, Data, Digital Marketing, Email Marketing, Email Subject Lines, Marketing Strategy