Email Subject Lines

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• The Most Effective Mother's Day Email Subject LinesAyaz Nanji
  Mother’s Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not, according to recent research from Yesmail and Persado.
  Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• Top 10 Research Summaries of 2015 on MarketingProfs
  These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top ...
  Career Management, Content, Content Marketing, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Lead Generation, Marketing Automation, SEO, Website Design
• Three Excellent Reasons for Adding Dynamic Content to Your Next EmailChristopher Lester
  Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email.
  Content, Content Marketing, Customer Communications, Customer Engagement, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Strategy, Personalization
• Three Ways to Make Your Email Stand OutSean Gordon
  Salespeople and marketers need to make sure their emails cut through the noise of a busy inbox. These tips will help you craft emails that encourage opens, generate interest, and ...
  Content, Email, Email Subject Lines, Lead Generation, Sales
• The 10 Best (and Worst) Performing Words in Email Subject LinesAyaz Nanji
  If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.
  Copywriting, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]Verónica Jarski
  Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them.
  Customer Engagement, Customer Relationships, Email, Email Marketing, Email Subject Lines, Writing
• 10 Easy Ways to Improve Your Email Open Rates [Infographic]Verónica Jarski
  Boost your email's chances of being opened by following these quick email marketing tips.
  Copywriting, Email, Email Marketing, Email Subject Lines
• The 15 Most Popular Emojis in Email Subject LinesAyaz Nanji
  Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines?
  Copywriting, Email, Email Marketing, Email Subject Lines, Research Summaries, Survey Data
• Four First-Date Tips... Applied to Email MarketingSweta Govani
  Creating and running an email marketing program can be as difficult as... finding an enjoyable first date. The similarities don't end there. Here are four simple dating rules you can ...
  Email, Email Campaigns, Email Marketing, Email Subject Lines
• Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]Seamas Egan
  Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers.
  Content, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Automation
• Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy CommunicationsEmily Konouchi
  In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers ...
  Content, Email, Email Deliverability, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Writing
• Email Subject Lines That SellAyaz Nanji
  Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?
  Copywriting, Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Sales
• What Email Marketers Can Learn From Late Show With David Letterman [Infographic]Seamas Egan
  Late Show host David Letterman knows the power of an opening act for grabbing attention and keeping it. In marketing, an email subject line wields similar power.
  Content, Creativity, Email, Email Marketing, Email Subject Lines, Writing
• How Six Common Words Influence 1-to-1 Email Open RatesAyaz Nanji
  Should you use, or avoid, certain words in your subject lines when sending emails directly to business contacts?
  Email, Email Marketing, Email Subject Lines, Research Summaries
• The Five Most Effective (and Ineffective) Words in Email Subject LinesAyaz Nanji
  Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens?
  Copywriting, Email, Email Marketing, Email Subject Lines, Research Summaries
• Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That MatterAaron Orendorff
  To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.
  Email, Email Marketing, Email Subject Lines, Mobile Marketing, Writing
• 10 Do's and Don'ts of A/B-Testing Your Email Marketing CampaignsLauren Tympel
  There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These ...
  Direct Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Measurement, Segmentation
• The Most Important Elements of an Email CampaignAyaz Nanji
  Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.
  Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Research Summaries, Survey Data
• Win the Email Marketing 'Hunger Games': Five Tips to Survive the Unsubscribe ListSeamas Egan
  This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive ...
  Content, Customer Communications, Customer Relationships, Email, Email Campaigns, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Personalization
• Email Newsletter Performance by Time Sent and Subject Line LengthAyaz Nanji
  Email newsletters that arrived in consumers' inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer.
  Email, Email Marketing, Email Subject Lines, Research Summaries, Survey Data