The Email Strategies of 20 Top RetailersAyaz Nanji
Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance.
How to Be the Worst Email Marketer in 10 Easy StepsKarol Król
First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you ...
Four Email Marketing Tips to Help You Get the Most Out of GmailEdward Touw
Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for ...
How to Win Back Inactive Email SubscribersAyaz Nanji
The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by ...
10 Email Marketing Best-Practices [Infographic]Verónica Jarski
Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
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How to Craft the Perfect Email Subject LineDmitri Leonov
Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best.
Six Tips for Mobile-Optimized Email MarketingKevin Gao
Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.
The Most Effective Email Subject Line LengthAyaz Nanji
Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from ...
Are You Doing Email Wrong? Just Four Steps to Increase SalesJoy Gendusa
Effective follow-up equals more sales, yet most businesses do not follow up enough with prospects. Drip email marketing allows you to easily follow up as much as you want via ...
Email Subject Lines: Words and Tactics That Boost Open RatesAyaz Nanji
Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent ...
Seven Myths of Email Marketing [Infographic]Dela Quist
Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.
Email Still Really, Really Matters, Especially If You Apply These Four TipsVin Turk
Rich media, social media, and native advertising may be making the headlines these days, but let's face it: They don't work for everyone. You know what does? Email marketing. Nothing ...
Five Tips to Increase Your Email Click-Through RatesMichael Linthorst
Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you ...
Email Newsletter Benchmarks: Open Rates, CTRs, Subject LinesAyaz Nanji
Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.
The Most (and Least) Effective Keywords in Email Subject LinesAyaz Nanji
Emails with the word "alert" in their subject lines have a higher than average open rate, whereas those with "report” have a lower average lower open rate, according to a ...
Top 10 Ways to Improve Email Open RatesKevin Gao
For marketers, achieving a high email open rate is highly desirable, and it is often a key metric for shedding light onto the effectiveness of a campaign. The following 10 ...
Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
Optimize Email for Abandoned Carts [Slide Show]Christian Gulliksen
Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up?
Five Ways to Optimize Email for Mobile
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Is 'Free' Still a Dirty Word?
"Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...