Hispanic Marketing

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• Como Se Dice 'Brand Loyalty'?
  According to Jorge Aguilar and Andrew Pierce, the Hispanic population in the United States will surpass that of their white non-Hispanic compatriots by 2030. And, argue the pair in ...
  Hispanic Marketing, Small Business, Targeting
• Recruiting Spanish-Speaking Employees as a Competitive AdvantageBlaire Borthayre
  In today's workforce, employees who are Spanish speakers give companies a competitive advantage. Smart companies do not put the cart before the horse: They build an infrastructure of Hispanic employees ...
  Hispanic Marketing, Segmentation, Targeting
• So You've Targeted the Hispanic Market, But Can You Service It?Terry Beltran-Miller
  Advertising, Customer Retention, Customer Service, Hispanic Marketing
• World Cup Soccer and the Hispanic MarketBlaire Borthayre
  The month-long 2006 World Cup Soccer tournament will begin on June 9, and already commercials have been launched referencing the event. The heavy hitters behind those ads include 15 global ...
  Advertising, Hispanic Marketing, Sponsorship, Word-of-Mouth
• Special Report From MarketingProfs: Marketing to Hispanics (Part 2 of 2)Ignacio Hernandez Jr.
  Last week, we ended the first part of this two-part series with a discussion of the perceived entry barriers to marketing to Hispanics. Now, we take a brief look at ...
  Advertising, Hispanic Marketing, Permission Email Marketing, PPC Campaigns, Search Engine Marketing, SEO
• Special Report from MarketingProfs: Marketing to Hispanics (Part 1 of 2)Ignacio Hernandez Jr.
  The US Hispanic population, with its growing purchasing power and impressive growth in media usage, has companies scrambling for ideas and ways to effectively target this barely tapped market. In ...
  Hispanic Marketing, Market Research, Segmentation, Targeting
• The Most Effective Approaches to Marketing to HispanicsPaul Epstein
  Marketers who choose not to devote significant time and effort to the Hispanic population are missing out on a vital consumer segment that is growing faster than any other minority ...
  Advertising, Customer Behavior, Hispanic Marketing, Online Marketing, Segmentation, Websites
• Reaching the Hispanic Market OnlineMartin Heimann
  Hispanics have recently become the largest minority in the US, and a lot of marketers are trying to tap into this growing market. While many businesses now publish their information ...
  Hispanic Marketing, Online Marketing, Websites
• The Top Three Mistakes in Hispanic MarketingBlaire Borthayre
  Ad Copy, Advertising, Hispanic Marketing, Segmentation, Targeting