Hispanic Marketing

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• What Third-Generation US Hispanics Want to See in Online Content and in AdsAyaz Nanji
  Some 70% of third-generation Hispanics in the United States say they feel connected to their Hispanic heritage, and more than half say their background is an important part of their ...
  Advertising, Customer Behavior, Demographics, Hispanic Marketing, Research Summaries, Survey Data
• How to Effectively Market to the Growing US Hispanic MarketJonathan Deesing
  Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers.
  Hispanic Marketing, Local Marketing, Marketing Strategy, Online Marketing, Segmentation, Social Media, Television
• The Biggest Hurdle to Reaching Hispanics Isn't Language, It's MobileYuriy Boykiv, Rob Douglas
  Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than ...
  Advertising, Customer Behavior, Customer Experience, Customer Relationships, Hispanic Marketing, Mobile Marketing, Social Listening, Social Media, Videos
• Why Marketers Should Consider Localized Mobile AdvertisingFrançoise Henderson
  Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors.
  Consumer Electronics, Content, Content Strategy, Customer Behavior, High-Tech Marketing, Hispanic Marketing, International Marketing, Mobile Marketing, Sales and Advertising, Smartphones
• International Marketing: Three Steps to Muy BuenoIsadora Badi
  Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and ...
  Brand Management, Content, Customer Behavior, Hispanic Marketing, International Marketing, Local Marketing, Management, Market Research, Web Content, Websites
• Get to Know All About Your 'Multidimensional Consumers'Ederick Lokpez
  At least one spouse of 21% of married couples in the US is foreign-born. Even as those people adopt US behaviors, they retain their native customs. Are you reaching out ...
  Content, Hispanic Marketing
• Number of 'Zero-TV' Households Reaches 5 Million in USLenna Garibian
  About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor ...
  Advertising, Customer Behavior, Hispanic Marketing, Mobile Marketing, Nielsen Data, Research Summaries, TV, Videos
• Mobile-Savvy Hispanics Prefer to Shop With Companions
  Though Hispanics use smartphones to help with in-store shopping, most tend to visit stores with friends and family, relying more on the opinions of their companions when making purchases and ...
  Hispanic Marketing, Mobile Marketing, Research Summaries
• New Generations of Hispanics Reshaping Ad Preferences
  Second- and third-generation Hispanics—American-born and English speaking—now account for the majority (60%) of the nation's Hispanic population, according to a new study by Yahoo. Proud of their ethnicity, such later-generation ...
  Advertising, Demographics, Hispanic Marketing, Research Summaries
• 'Generation C' Is the New Gen Y: Connected and Social
  Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video ...
  Blogging, Demographics, Hispanic Marketing, Mobile Marketing, Research Summaries, Smartphones, Social Networking, Videos
• Hispanics Most Avid Social Network Users
  In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new ...
  Customer Behavior, Demographics, Hispanic Marketing, Research Summaries, Social Networking
• Hispanic Marketing Tactics That Work With Savvy Shoppers
  American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
  Hispanic Marketing, Recession, Word-of-Mouth
• Reaching Hispanics: First Segment by Acculturation, Then Speak Their LanguageEderick Lokpez
  Every time we hear or read "Hispanic market," we also hear the tagline "acculturation level." So what is acculturation, and why is it vital to take it into consideration? Because ...
  Hispanic Marketing, Segmentation, Taglines, Targeting
• The Secret to Reaching the Latino MarketChanin Ballance
  To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted ...
  Hispanic Marketing, Marketing Tips, Recession, Taglines
• Hispanic Consumers an Untapped Opportunity
  Although most US businesses recognize the growing influence of Hispanic consumers, over one-half (51%) of those surveyed don't market to Latino consumers in Spanish, and 82% have no plans to ...
  Hispanic Marketing, Research Summaries, Social Media
• Most Hispanics to Participate in Census
  With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, 84% of Hispanics intend to be counted this year and are confident that personal information collected ...
  Hispanic Marketing, Research Summaries, Segmented Research Data
• ¿Habla Español?
  Not all Spanish speakers want the same thing from a website—many more factors than just language are at play.That's why, Tamara Barber explains in a post at the Forrester blog, research on ...
  Hispanic Marketing, Marketing Analytics, Websites
• Look to Where the Sun Is Shining
  "The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom," says Blaire Borthayre in an article at MarketingProfs. And ...
  Customer Behavior, Hiring Outside Resources, Hispanic Marketing, Recession
• You Had Me at 'Recession-Proof': The Hispanic MarketBlaire Borthayre
  The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom. Foreign-born Hispanics in the US have been historically unaffected by ...
  Hispanic Marketing, Marketing Smarter, Recession, Thought Leadership
• Hey! Over Here! We're Buying!
  Good news for retailers! There is one consumer segment that apparently remains ready and willing to buy: Hispanic shoppers. "According to a new study conducted by Experian Simmons for Univision ...
  Advertising, Hispanic Marketing, Marketing Inspiration, Recession, Targeting