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• Job Market Secrets: Seven Tips for Acing the Million-Dollar Interview QuestionDebra Feldman
  That nerve-wracking question can come near the beginning of an official job interview or sneak up before the meeting is about to close. But poised executives are always ready to ...
  Career Management, Creativity, Job Search
• Marketing Challenge: Turning Management Skills Into ExperienceHank Stroll
  You can't judge a job by its title. Whatever your background, if you're trying to move into a new area you can get potential employers' attention. Job titles and job experience ...
  Career Management, Job Search, Management, Marketing Challenges
• Marketing When YOU Are the ProductAbhay Padgaonkar
  Marketing professionals widely use the 4 Ps for marketing a product. But how do you market yourself when YOU are the product? How do you make your own accomplishments believable?
  Creativity, Job Search, Marketing Inspiration, Services Marketing
• Jumping Industries Midstream in a Marketing CareerSusan Solomon
  "You're doing what?" was the astounded reaction the author received from colleagues when she decided to leave a decade-long marketing position and take a new job in another industry. She ...
  Career Management, Job Search, Writing
• Have You Been Digitally Dissed?William Arruda
  Hiring managers are googling you—as are your clients and business partners. Maybe you're being googled right now as you read this article. Personal googling is a phenomenon guaranteed to impact ...
  Career Management, Google, Job Search, Personal Branding
• A View From the Top: Career Insight From Prophet Senior Partner Scott DavisWilliam Arruda
  What gets a resume more than a 10-second glance? What's the surest way to impress during an interview? Scott Davis, Senior Partner at Prophet and author of two widely acclaimed ...
  Branding, Career Management, Collaboration, Job Search, Marketing Inspiration
• Seven Tips for Blogging Your Way to a New JobDebbie Weil
  If ever there were a perfect tool for the job hunter, blogging is it. Think of a blog as the 3D version of your resume: in it, you provide context ...
  Blogging, Job Search, Writing
• Five Steps to a New JobDebra Feldman
  If the message describing your abilities and the benefits you bring to a prospective employer isn't compelling and clear, another candidate will slip in ahead of you.
  Career Management, Job Search, Personal Branding, Targeting
• SWOT Team: Overcoming the Pricing BattleHank Stroll
  his week: How can a small company overcome the pricing battle? Also this week: What are your definitions of these key marketing phrases?
  Job Search, Marketing Challenges, Segmentation
• SWOT Team: Do PowerPoint Improvements Ever End?Hank Stroll
  This week, weigh in with your own suggestions to: How do we create a PowerPoint slide deck everyone will love? Also this week, read your answers to: What's the best ...
  Job Search, Marketing Challenges, Personal Branding
• SWOT Team: Toot Your Own HornHank Stroll
  his week, weigh in with your own two pesos to: What's the best way to secure needed publicity? Also this week, read your answers to last week's thorny dilemma: Is ...
  Career Management, Job Search, Marketing Challenges, Personal Branding
• Google, the VerbWilliam Arruda
  Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful personal branding.
  Google, Job Search, Personal Branding, Thought Leadership, Websites, Writing
• Are You a Believer?Michael Goodman
  As any professional salesperson will tell you, it’s a lot easier to close a sale if you really believe in your product.
  Career Management, Job Search, Sales
• A Porpoise in a Sea of Sharks and MinnowsMichael Goodman
  It’s too bad there isn’t an easy way to measure yourself objectively when the product being marketed is you.
  Career Management, Job Search, Market Research
• There’s No Quick Fix in Job HuntingMichael Goodman
  These day, everyone wants instant answers, immediate gratification, and results yesterday. But the quickest path does not always pay off.
  Career Management, Job Search, Marketing Strategy, Targeting
• Six Newer P’s to a Better Job SearchDebra Feldman
  ob-hunting has striking similarities to a marketing project.
  Career Management, Job Search, Positioning, Targeting, Writing
• What Becomes A Manager Most?Michael Perla
  The number one reason people leave a job is because of an unhappy relationship with a direct supervisor/manager. What makes for a truly exceptional manager?
  Career Management, Job Search, Management