The Career-Search Game Changer: Your Video BioWilliam Arruda, Catharine Fennell
When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in a resume! Learn how to stand out and let your ...
Tips for Hiring and Supporting Your Social Community Manager
Social savvy isn't just about being on the right social networks; it's about knowing how to communicate and troubleshoot on them, too. These waters can be choppy; hence, more and ...
Personal Branding Trends: The Top 11 for 2011William Arruda
Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
Job-Market Secrets: How to Build Your Network in 12 DaysDebra Feldman
Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to ...
A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!Debra Feldman
Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful ...
Direct Marketers Facing Longer Unemployment
The job outlook for unemployed direct marketers has deteriorated sharply: The median length of unemployment among those actively seeking work is now 12.0 months, compared with 6.5 months reported a ...
Marketing Hiring to Rebound in Early 2010
Digital and direct marketing hiring is on track to rebound in early 2010: 46% of hiring managers plan to add staff in the first quarter, up from 30% who said ...
Employers to Hire Cautiously in 2010
Encouraging news about the economy may be easing fears of employers, as 20% of companies plan to add full-time permanent employees in 2010, up from 14% last year, according to ...
Brother, Can't You Spare the Time?
Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far ...
Pew Report: Internet Use in the Recession
Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet ...
Twitter + Wine = Dream Job
With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream ...
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My Big Fat Job List
Looking for a job in what CNN calls the "worst job market" in decades? To help with your search, we've compiled a Big Fat List of some of the most ...
The Golden Rule of Networking
"For several months," says Lori Feldman in an article at MarketingProfs, "I've been asked almost weekly to help someone who's just lost a paycheck to find their next one." Sound ...
Advice to Out-of-Workers: Read This Before You 'Network' With MeLori Feldman
Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your ...
Successful Networking Through Personal BrandingDaniel Schawbel
Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking.
The most important component of a successful job search is your ...
Stop Digital Dirt From Undermining Your EmploymentWilliam Arruda
Over one-third of employers have eliminated a candidate because of "digital dirt"—information about you online that is either unflattering or inconsistent with the image you would like to portray.
Digital dirt ...
Never Look for a Job AgainWilliam Arruda
What if you never had to look for a job again?
Try a job search role reversal: Instead of seeking out jobs, have them come to you. That's the future ...
Ten Tips for Perpetual Career Management: Forget the Corporate LadderWilliam Arruda
The ladder is the most enduring metaphor for career advancement, yet it is no longer constructive to think of your career progression as climbing a ladder.
In today's dynamic knowledge economy, ...
The Four Principles of 'Career Distinction'William Arruda
Professional success today requires that you change the way you think about your career—by treating career management as an ongoing activity.
Creating your personal brand helps you do so—with the ultimate ...
Managing Your Marketing Career in a Web 2.0 WorldWilliam Arruda
It's no longer the world of work you knew when you graduated from college. The tried and true career management techniques you've been using just don't work in today's marketplace. ...