New Media

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• Tips From 'The Office' on Social-Media Customer Engagement
  The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
  Brand Loyalty, Customer Behavior, New Media, Social Media
• Five Ways to Win Customers With Augmented Reality
  You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
  Customer Acquisition, New Media, Social Media
• Flipboard for iPad: How to Use It
  With all the gizmos, apps, real-time updates and life-changing articles strewn in your path, nothing's more complicated than sorting through and finding time for everything you want to read. Tougher still ...
  Marketing Smarter, Mobile Marketing, New Media
• Unify Your Online Image: Present All Your Social Links at One Site
  When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
  New Media, Personal Branding, Social Media
• Eight Tools to Help You Manage Social Media Content OverloadClay McDaniel
  Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? ...
  Community, Marketing Tips, New Media, Social Media, User-Generated Content
• Partner With Peers for Profit
  More and more tech vendors are incorporating technology and service specializations into their channel programs, promising stronger partner benefits—provided specific training and business requirements are met. Meanwhile, IT customers are ...
  High-Tech Marketing, Networking, New Media, Sales
• One More New Way to Take Your Business Mobile
  In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
  Consumer Electronics, Mobile Marketing, New Media
• Tech-Gadget Census: Which States Own What
  The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the ...
  Consumer Electronics, Customer Behavior, New Media, Research Summaries, Segmented Research Data
• Four Ways to Use SlideShare to Boost Your Reach Online
  It's the social weapon you just don't hear enough about: SlideShare. At first glance, it comes across as a mere archive for uploading presentations, but oh—it's so much more than ...
  New Media, Social Media, Thought Leadership
• You Can Calculate the Value of a Customer Tweet
  Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
  New Media, Social Media, Twitter
• Fashion-Forward Shoppers Spend More, Swayed by Social Media
  Consumers who describe themselves as "Fashion Forward" are at least twice as likely as other consumers to spend more on a wide range of consumer products, including apparel, and are ...
  Customer Behavior, New Media, Research Summaries, Segmentation
• Boost Customer Service With a Little Digital Magic
  Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the ...
  Creativity, Mobile Marketing, New Media, Smartphones
• Four Ways to Track the People Yakking About You
  Face it: In today's world of blogs and social media, all company content—direct mail, ad copy or even personal correspondence—can become online content on view to millions. So warns Frank ...
  B2B Marketing, New Media, Sales
• Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?Joseph Jaffe
  The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No ...
  Customer Experience, Marketing Tips, New Media, Podcasting, Smartphones
• Adoption of New Media Formats Soaring
  Consumer adoption of new media formats has increased at double- and triple-digit rates in the past two years, as technologies such as high-definition TV, digital video recorders, and the Internet ...
  New Media, Nielsen Data, Research Summaries
• Find Your Glory Story
  Remember Foursquare, the mobile game where users check in to gather badges and mayorships at their favorite local spots? If you're not a brick-and-mortar retailer, it's understandably hard to imagine ...
  Customer Engagement, Mobile Marketing, New Media
• It's a Virtual Love Shack!
  In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of ...
  Facebook, New Media, Social Media
• A Map to Build a Dream On
  Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
  New Media, SMS, Social Media
• Concerns Loom Over Cloud Computing
  Most Americans (63%) say having remote access to their digital files would make life easier—but concerns remain over the security of personal information, including email, pictures, and financial records, according ...
  Customer Behavior, New Media, Research Summaries
• Social Marketing Ahead of the Curve
  Advances in social technologies continue to add complexity and risk to the decisions marketers make every day. Wherever you find yourself along the adoption curve, "be deliberate in your adoption ...
  High-Tech Marketing, New Media, Sales