New Media

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• Eight Ways Marketers Can Benefit From Using AlltopMack Collier
  In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an ...
  Blogging, Marketing Tips, New Media, Twitter, Writing
• 22 Cheap or Free Web Usability Tools, Part 2Craig Tomlin
  In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools.
  Marketing Tips, New Media, Web Analytics
• No Escapin' This
  Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, ...
  New Media, Small Business, Social Media, Websites
• What Would We Do Without You?
  You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for ...
  Mobile Marketing, New Media, Smartphones
• You Don't Drive Me Nuts Anymore!
  What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking ...
  New Media, Social Media, Twitter
• 22 Cheap or Free Web Usability Tools, Part 1: An IntroductionCraig Tomlin
  Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.
  E-Commerce, New Media, Testing, Websites
• Problem Solved: How Do You Convince the Boss That It's Time to Go Social?Claire Coyne
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the ...
  Management, Marketing Tips, New Media, Social Media
• Google Wave: A Sea Change for Marketers?
  Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?
  Collaboration, Google, New Media, Online Marketing
• Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011
  ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced ...
  Advertising, International Marketing, Marketing Budgets, New Media, Research, Segmented Research Data
• Google's Secret Weapon: Chrome OS for PCs
  "The operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project ... the Google Chrome Operating System. ...
  Creativity, Google, New Media
• Why Businesses Should Podcast
  "What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and ...
  Email Marketing, Google, Marketing Smarter, New Media, Podcasting, Promotions, SEO, Social Media, Twitter, Videos, YouTube
• Do It Now: Get Whitelisted
  Mailer Alert: A new Yahoo Mail feature—the "contacts button"—should make whitelisting even more important for email marketers. "You get a lot of emails, some good (from friends, family, even favorite ...
  Email Marketing, Marketing Tips, New Media
• Be a Pocket Millionaire
  Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
  Interactive Marketing, Keywords, Mobile Marketing, New Media, Social Media, Social Networking
• iComicRelief
  Apple has certainly captured the heart of consumers across the globe with the iPhone, and it recently announced new, upgraded models at the WWDC Conference this past week, after having ...
  Economic Crisis, Humor, New Media, Smartphones
• Streaming Music 2.0
  Top 40. Jazz. Alternative. To stream music online, you have several choices. Whether you want radio or individual songs, some of the more popular sites are radio paradise Pandora, Last.fm, ...
  New Media, Twitter, Websites, YouTube
• Spice Up That Limbo Space
  Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
  Customer Engagement, Digital Marketing, Interactive Marketing, New Media, Social Media, Videos
• How Much Has Apple Really Made from iPhone Apps?
  It was just a month ago that Apple reached the prestigious mark of 1 billion downloads from its iPhone App Store—a huge milestone. The enormous number of downloaded apps elicits ...
  Mobile Marketing, New Media, Sales, Smartphones
• 13 Essential Social-Media 'Listening Tools'Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. ...
  Brand Loyalty, Facebook, Feedback, New Media, Social Media, Twitter, Word-of-Mouth
• Google: New Media Meets Old Media
  Google has always been considered a giant in the online world—it's even been said it rules the Internet. But one medium it hasn't ventured into is television. Until now, that ...
  Advertising, Brand Awareness, Brand Positioning, Branding, Google, Marketing Strategy, New Media, Television, Web Browsers, Websites, YouTube
• Online Reputation Management: A View From the TopLeslie Gaines-Ross
  The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven ...
  New Media, Online Marketing, Reputation Management, SEO, Social Media, Social Networking, Twitter, Websites, Word-of-Mouth