New Media

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• What You Need to Know About Digital Asset Management SystemsJenny Ridge
  Digital asset management software can put an end to many day-to-day frustrations—from not finding files, to not being unable to send them because they're too large, to mistakenly using outdated ...
  Collaboration, Content, Digital Marketing, Marketing Automation, New Media, Technology, Videos, Web Content
• Eight Ways to Rock Your Media MarketingLisa Calhoun
  Accessibility to media, and how technology has changed what that looks like, is something many marketing organizations are not taking into account. Here are ways to take advantage of the ...
  Blogging, Content Marketing, New Media, Presentations, Public Relations, Social Media, Thought Leadership
• 16 Podcast Hosting Tips I Learned From Marketing SmartsKerry O'Shea Gorgone
  These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.
  Content, Digital Marketing, Humor, Marketing Tips, New Media, Podcasting, Thought Leadership, Web Content
• The New Normal in Professional Services Marketing (Article 1 of 3)Nicholas A. Kosar
  Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, ...
  Digital Marketing, Marketing Strategy, New Media, Services Marketing, Social Media
• 7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
  Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
  Advertising, Content, Customer Behavior, Demographics, Mobile Marketing, New Media, Newspapers, Research Summaries
• Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
  As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
  Advertising, Digital Marketing, Digital Theory, Marketing Budgets, New Media, Research Summaries, Television, TV, Videos, Web Content
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing, Integrated Marketing, Lead Generation, Location-Based Marketing, Marketing Strategy, New Media, Pinterest, Positioning, Social Business, Tradeshows/Events, Twitter
• US Trailing W. Europe and Canada in New Media AdoptionLenna Garibian
  Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries. The US now ...
  Advertising, Customer Behavior, Marketing Strategy, Mobile Marketing, New Media, Research Summaries, TV
• Interactive Display Media Forecast: $28B by 2017
  Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion ...
  Advertising, Interactive Marketing, New Media, Research Summaries, Videos
• Is This the Future of Content Marketing? Transmedia Storytelling EmergesLenna Garibian
  As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
  Content, Content Marketing, Mobile Marketing, New Media, Research Summaries, Social Media, TV
• Know Your Audience (and Where They Are and How to Reach Them)Bill McCabe
  To achieve brand marketing goals, you must know your target audience—and how best to reach that group. Learn three key questions to ask before funneling marketing and ad dollars out ...
  Advertising, Customer Behavior, Marketing Strategy, New Media
• Five Components of the Ideal Enterprise Sales AppJim Steger
  Enterprise-grade mobile apps can equip sales teams with a set of high-impact selling tools. But not all apps are created equal. Learn the five essential elements of an effective sales ...
  New Media, Sales, Smartphones, Technology
• Digital Out-of-Home Ad Spend Forecast Up 19.2% in 2012
  Global digital out-of-home media (DOOH) revenues, generated by digital place-based networks billboards and signage operators, grew 15.3%, to $6.97 billion in 2011, and are forecast to accelerate 19.2% to $8.3 ...
  Advertising, New Media, Research Summaries, TV, Videos
• Why Social Media Doesn't Work (and What You Can Do About It)Mike Heronime
  To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success.
  Advertising, Content, Customer Engagement, Marketing Strategy, New Media, Social Media
• Senior Execs Consume Both Traditional and New Media
  Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still ...
  Digital Marketing, Management, New Media, Print Collateral, Research Summaries, Social Media
• How to Market the CloudJoshua Shane
  Cloud computing is a revolutionary operational model that's changing how IT is managed and delivered. Successfully marketing the cloud requires understanding it and effectively communicating its benefits to prospects.
  Customer Engagement, Marketing Challenges, Marketing Tips, New Media
• The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive EfficienciesJacques Hart
  Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three ...
  B2B Marketing, Channel Marketing, Consumer Electronics, Creativity, Google, New Media
• Launch Your Own Social Media Contest: Here's Some Help
  If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around ...
  Customer Engagement, New Media, Social Media
• How a Customer Promoted 'Barbie Video Girl' Bigtime
  This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. ...
  Creativity, Customer Behavior, New Media
• Five Easy Tools for Long-Distance Collaboration
  New media's about discovering savvier ways of communicating—not just with your target, but with your team as well. After all, the closer you collaborate, the better equipped you are to produce winning ...
  Collaboration, New Media, Social Media