Nonprofits

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• Email Marketing for NonprofitsWinston Bowden
  Nonprofits are confronted with many of the questions that any other enterprise often ponders: How do I connect with my customers? Which communication vehicle will provide my organization with the ...
  Email Campaigns, Email Marketing, Nonprofits
• Case Study: How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion ShowKimberly Smith
  Goodwill Industries receives generous donations of clothing, many in good shape and by popular brands, but is perceived as a purveyor of low-quality, outdated merchandise. With a social-media marketing campaign, ...
• Case Study: How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live EventsKimberly Smith
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach ...
• MarketingProfs Book Club: Q&A with 'Robin Hood Marketing' AuthorChristina "CK" Kerley
  The MarketingProfs Book Club is back! "Robin Hood Marketing" shows how to sell your cause as successfully as the great marketers of corporate America sell their brands and products. Here's ...
  Customer Engagement, Marketing Budgets, Nonprofits
• Case Study: How a Nonprofit Used Member Resources to Increase Brand Awareness Across Multiple MarketsKimberly Smith
  The nonprofit Oregon Sports Authority (OSA) was striving to bring new sporting events, teams, and tourist dollars to the state. It also wanted to become the official sports resource for ...
• Case Study: How a Nonprofit Developed Marketing Materials That Spoke to Its Culturally Diverse Audience, Bringing in New MembersJennifer Natsu
  A nonprofit health-plan provider serving lower-income San Francisco residents was designed for and by the residents it served. The health plan said it took "pride in speaking the language" of ...
• Case Study: How a Nonprofit Moved Toward a For-Profit Marketing Model to Advance Its Nonprofit MissionKimberly Smith
  For more than a century, Boston's Museum of Science has depended on government grants and donors to finance its stated goal of encouraging "interest in and further understanding of science ...
• Case Study: A Nonprofit Crafts a Compelling DM Strategy and Exceeds Its Conference Goals by 25 PercentJennifer Natsu
  The Points of Light Foundation's annual event had grown moribund, and the house list stagnant, says Chief Creative Director Todd Potochnik. But he and his team were able to boost ...
• Seven Steps to Building a Strong Nonprofit BrandLaura Ries
  In the nonprofit sector, marketing is often considered a dirty word, a necessary evil that no one admits spending too much time or money on. But to build a successful ...
  Branding, Logos, Naming, Nonprofits, Targeting
• Strategic Social Marketing for NonprofitsNedra Kline Weinreich
  If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more ...
  Blogging, Nonprofits, Positioning, Social Media, Social Networking
• Q&A With Chris Maher: Marketing's Lost SoulsAnn Handley
  Chris Maher is president of Fosforus, a business-to-business marketing, media, and interactive design firm based in Austin, Texas. Those of you who have read his writing on MarketingProfs know that ...
  Advertising, B2B Marketing, Email Marketing, Nonprofits, Public Speaking
• Marketing Challenge: Four Low-Cost Ways to Create a Household NameHank Stroll
  This week, our regularly featured "SWOT Team" column gets a new name as it becomes the weekly "Marketing Challenge" column. In it, a reader asks: How do I ...
  Brand Awareness, Marketing Challenges, Nonprofits, Press Releases, Targeting, Word-of-Mouth
• Cause-Related Marketing: Does Corporate America Genuinely Care?Elaine Fogel
  When corporate America participates in cause-related marketing programs, it enhances its image, customers show greater loyalty, the public recognizes companies as good corporate citizens, and the companies gain a competitive ...
  Brand Loyalty, Nonprofits, Sponsorship
• SWOT Team: Fighting for the Right to TrainHank Stroll
  This week: What's the best way to convince management of the value of training? Also, read your answers to: What's the best way to network for better and more frequent ...
  Creativity, Marketing Challenges, Nonprofits, Public Relations, Targeting
• SWOT Team: Damage Control During Difficult TimesHank Stroll, Yvonne Bailey
  his week, weigh in with your own two cents: How can PR pave the way to recovery for a company coming out of financial difficulty? Also: How do you maximize ...
  Collaboration, Customer Engagement, Customer Retention, Marketing Challenges, Nonprofits
• Cause Marketing: Taking a Cue From the Private SectorKathy Klotz-Guest
  Are you working for a nonprofit or promoting a social cause? Many of the for-profit rules about marketing strategy apply there, too.
  Economic Crisis, Marketing Strategy, Nonprofits, Positioning